As the e-commerce world keeps growing and evolving, so too do the ways e-commerce based businesses tackle branding.
In the past, brands were more concerned with maintaining a cohesive look and feel across their marketing materials — including website design, social media platforms, and even packaging for physical products.
Marketing is essential to the success of any industry. However, it can sometimes be a challenge to build a quality marketing strategy in high-stakes sectors, such as public health, government, education, transportation, etc.
But wait you may ask. Aren’t such sectors monopolies? Not at all!
On the surface, branding your business seems pretty straightforward. Figure out who you are and tell the world about it.
However, getting the world out isn’t as simple as it once was.
Wish to cater to a wider range of audiences in your emails and other online content? Consider including a video.
The goal for everything on the web is to be accessible to everyone. Sadly, however, we aren’t anywhere close to achieving this goal.
Curious to know how Social Media Marketing will look like in 2023? What are the major trends to consider for social networks like Facebook, Instagram, TikTok, LinkedIn, YouTube and Twitter?
Before we go there, let us first do a quick recap of 2022.
The digital generation is unique. They grew up in the age of the internet and are savvy users of online content.
As a marketer from an earlier generation, this can be both a challenge and an opportunity.
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Wish to succeed in the fast growing world of digital marketing? Wonder how you can be a successful digital marketer?
Start by identifying the traits which most successful digital marketers have!
Tired of troubleshooting? Wish that you can pre-empt problems before they occur?
Thanks to Upstream — How to Solve Problems Before They Happen by Dan Heath, we now have a way to do so!
Many businesses underestimate the power of a website. A surprising 29% of Small Medium Businesses (SMBs) don’t even have a website.
Indeed, not having a website or failing to take full advantage of one is a big mistake.
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Powerful and memorable, storytelling is one of the most effective means of online communications.
But what type of stories should we tell? And how should we tell these stories to our audiences?