How to Truly Market – Without Marketing

How to Live It Up beyond Your 50s

April 27, 2014 Personal Branding no comments


Celebrity CEO of Fly Entertainment Irene Ang inspires the crowd

“Get a L.I.F.E.!” is the mantra of this year’s 50 Plus Expo.

Hosted by the Council for Third Age (C3A) and held at Suntec City last month, the event featured over 140 companies and organisations providing products and services catering to the over 50 market. Divided into four thematic zones – Live , Inspire, Fulfill, and Enjoy (hence L.I.F.E.) – the event covered practically every topic which active agers would be interested in.


Crowdfunding – The Asian Story

April 21, 2014 Content Marketing, Social Influence 2 comments

Is there a crowdfunding market in Asia? How does it differ from the West?

According to a Business Times article late last year, the crowdfunding market potential for South East Asia is projected to grow to some US$8.9 billion come 2025. In Singapore, total venture capital funds in start-ups were only about S$25.2 million in 2012 – a proverbial drop in the vast ocean considering our status as a financial hub. Against such a backdrop, it is evident that there is much potential for crowd-sourced funds to grow. 

Thanks to a presentation by Nicola Castelnuovo of Crowdonomic at the recent Crowdsourcing Week Global 2014, I picked up a thing or two about the crowdfunding eco-system in our neck of the woods.


The Mammon and the Mammoth

April 18, 2014 Personal Branding no comments


Courtesy of libcom.org

What does success look like? How do you know that you have arrived?

For some, success is quantified by wealth, status and luxury. They relish the idea of being comfortably ensconced in the top rungs of the social and corporate ladder. Here, success is measured by distinctions, degrees, bank accounts, job titles, and material possessions.