In an age where social media permeates virtually every waking hour, our actions on social media are every bit as important as our offline ones.
What can you do to strengthen your personal influence on social media?
How can you improve the way you persuade and lead others in the digital space?
I love traveling. I love David versus Goliath tales. And I enjoy reading about business strategies.
Put this together and what have we got? The Roadside MBA by economics and business professors Michael Mazzeo, Paul Oyer and Scott Schaefer.
Courtesy of Listening books blog
When was the last time you read, heard or viewed a compelling brand story?
Every single day, we are inundated with hundreds and thousands of itsy bitsy stories. Served in bite-sizes, these seemingly endless anecdotes reach us through our ubiquitous digital devices.
“For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.” – Nelson Mandela
Freedom, like love, is a many splendoured thing. All forms of freedom are interrelated. You may have some of the freedoms all of the time, but not all of the freedoms all of the time.
Is it possible for an introvert to be a social influencer? Most definitely!
Contrary to popular belief, you don’t have to be a gregarious extrovert to be a social influencer. With the rise of digital and social media, the rules of influence have shifted in favour of introverts
Guilty pleasures. That’s something many of us suffer from. Especially when it comes to consuming online content.
We scroll through never-ending feeds of the sizzling and sensational. From celebrity confessions, adorably cute animals, to gruesome murders, religious riots and the latest episode of “Who should we publicly shame today?”
Ever created a “perfect” ad or content, only to find that nobody gave a hoot?
Well, the problem probably lies in your failure to understand who your target audiences are, and what attracts them.
Steven Levitt and Stephen Dubner (courtesy of Freakonomics Facebook page)
Conventional wisdom can be a bitch. While there may be occasional wisdom in crowds, the truth is that fools seldom differ.
If going with the flow could land us in hot soup, how then should we solve the many problems in our world?
OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.
How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?
Visual content marketing is the new digital black. In an attention-starved digitally distracted world, images and videos rule.
As I’ve previously written in Visual Content Marketing: Insights from Asia, 90% of the information transmitted to the brain is visual. Moreever, our brain processes images 60,000 times faster than text.