DBS launches Free Financial Advisory Services with “NAV Hub”

July 2, 2017 Blog 5 comments

Do you know that more than 50% of consumers do not plan for their financial future? Or that the majority of young adults who plan for financial goals do know how much they need for each goal?

These findings were released by DBS after a research study on their customers aged 20-35.

Comprising tertiary students, NSFs, first job holders, single and married working adults, these consumers form the target group for the bank’s new initiative “NAV Hub”.

Offering free financial advisory services with no financial products being sold, “NAV Hub” is Singapore’s first financial planning centre by a major bank. The centre seeks to help young adults to achieve their top three financial goals:

  1. Buying a home
  2. Growing their money
  3. Self-development (furthering studies, skills upgrade and others)

During the process, customers can also learn more about their current financial health, establish financial goals, and determine how they can be achieved.

“NAV Hub” is located in the central business district at Tanjong Pagar. The specially built centre is part of a new financial planning initiative by DBS named “NAV – Your Financial GPS”, aimed at helping customers “navigate through life’s changes, uncertainties and opportunities”.

Free Financial Advice (No Strings Attached)

What can you expect at “NAV Hub”?

Young adults can enjoy personalised financial planning sessions with DBS’ NAV crew, where they can learn more about their current financial health, as well as understand their financial goals and how to achieve them.

There are two groups of customers who will benefit the most from the services of “NAV – Your Financial GPS”.

  • Folks who are novices in financial planning and need help to get started
  • Folks who already took some action to achieve their financial goals but need more guidance

What’s great about these financial planning sessions are that they are conducted independent of sales. In other words, no financial products will be sold.

Beyond the one-to-one sessions, customers can also sign up for monthly financial literacy classes as well as to read regularly updated articles educating them on the dos-and-don’ts of living a financially savvy life.

Gamifying Financial Planning

As financial planning can be challenging, DBS worked with IDEO and other partners to gamify the process.

Customers can play a Money Mindset Game to determine what their present and future money mindsets are like. Using easily remembered personas like “Sleepy Panda” and “The Status-Quo Settler”, the game brings players through a process to better understand what their current money habits were like, and what changes they need to make to achieve their financial goals.

Beyond playing a fun game, customers will also go through a rigorous process to determine the following:

  • Their total current net worth (total assets plus total liabilities, including investments, CPF and SRS holdings and cash)
  • Their monthly cash flow, ie total income and total expenses
  • Their financial health status, eg invested asset to net worth ratio, months of emergency funds, debt to asset ratio, etc
  • Their financial risk management measures, eg protection against accidents, hospitalisation and critical illness
  • Their abilities to achieve life goals like getting married, buying a home, traveling the world, or retirement.

Ready For Your Financial Future?

So why is DBS investing in this new initiative now?

Said Mr Brandon Lam, DBS’ Singapore Head of Financial Planning Group, “We designed ‘NAV – Your Financial GPS’ as an interactive concept for young adults to fully understand their financial health and make concrete plans to work towards their financial goals. These could be conversations on buying their first homes, getting married, raising children, growing their money or retiring comfortably. The ‘NAV Hub’ provides a relaxed environment for these conversations to take place and we are committed to be their trusted partner on their financial planning journeys.”

As an entrepreneur and freelancer, it is important for me to know where I stand financially and to plan for my financial goals in a systematic fashion. Services like “NAV Hub” are a godsend for folks like us.

I also urge younger Singaporeans to gain greater financial literacy so that they can better prepare for their futures. In an increasingly uncertain global and regional gig economy, jobs are no longer secure.

The only way to protect yourself against the vagaries of the economy is to live prudently, create a comfortable cash buffer, and balance your financial portfolio such that you have adequate investments, cash reserves and risk protection.

For more information and to sign up for your FREE appointment, do visit “NAV – Your Financial GPS”.

All images courtesy of DBS Bank

By Walter
Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling.


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