How to prevent yourself from dying a slow death

8 Marketing Lessons from Star Wars: The Force Awakens

July 22, 2015 Content Marketing 3 comments

Star Wars The Force Awakens

Carrie Fisher, Mark Hamill and Harrison Ford reprise their roles in The Force Awakens (Photo by Kevin Winter/Getty Images)

18 December 2015 is going to be a day to remember. For Star Wars fans around the world, it will be the day when Star Wars Episode VII: The Force Awakens is released in cinemas around the world.

Already touted as the movie event of the year, Star Wars: The Force Awakens is part of an epic space opera film originally created by George Lucas. Directed by J. J. Abrams, the 7th installment in the episodic Star Wars film series will star John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, and the original cast members Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker.


Managing the 4 Types of Communication Crises

July 5, 2015 Public Relations 3 comments

Four Kinds of Communication Crises

What should you do when a major crisis erupts? How can you counter the wave of negative public opinions that emerge, especially online?

Well, it really depends on the circumstances. As the saying goes, having the best hammer doesn’t mean that every problem is a nail. Similarly, managing communication crises requires you to first diagnose the cause and effect of the issue before prescribing the right public relations strategy.


The day I said goodbye to my car

June 30, 2015 Blog, Personal Branding 15 comments

Goodbye to Our Car

Goodbye Nissan Sunny! You have served us well.

Today is the first day that my family is living without a car, after 16 years of owning and driving one.

Our blue Nissan Sunny has served us well over the past 10 years that it has been with us. However, we have decided that we will not be renewing its expiring Certificate Of Entitlement (COE) for our vehicle, nor to purchase either a new or second hand car. As required by Singapore law, we have scrapped the car at a scrap yard.