Business and management articles | Cooler Insights

A Cheapskate’s Guide to Enjoying Singapore

May 17, 2015 • Blog • 2 comments

Anybody wants a $1 T-shirt and 50 cents underwear?

How can you enjoy yourself in Singapore without spending a bomb? Especially if you have a family with kids in tow?

A lot has been written about the high cost of living in Singapore.

They include a recent study by the Economist Intelligence Unit which ranked Singapore as the world’s most expensive city to live in, a clarification by our Finance Minister that living costs are higher for expatriates (as opposed to locals) due to the strong Singapore dollar.

Do you know that in 1795, French despot Napoleon Bonaparte offered 12,000 francs as a reward for a grand challenge to preserve food?

Or that Nike’s gamified platform Nike+ helped it to capture nearly 50% of the running shoe market?

May 4, 2015 • Personal Branding • 3 comments

Have you started investing in your personal brand? Thought of how you can stand out from the crowd?

If you haven’t, it is high time for you to do so now.

The Age of Antiheroes

May 1, 2015 • Content Marketing • no comments

The heroes of this age are no longer as pristine, well-groomed and polished as the ones before. Sometimes, they may even be tormented and tortured souls.

Or even a super-villain like the Joker (above).

(As I write this update, Todd Williams’ DC Comics origin story of the most iconic Batman villain could hit US$1 billion in box office performance.)

April 28, 2015 • Content Marketing • 20 comments

Designed by Freepik

For a long time, I thought I knew what Search Engine Optimization (SEO) was all about.

I mean, isn’t it about stuffing keywords in your website content? That is, incorporating them in the headlines, sub-headlines and body copy of your blog posts ad nauseum. And perhaps one should also stuff one’s web pages with numerous meta tags and descriptions?

10 Human Drives That Make You Alive

April 26, 2015 • Book Reviews, Personal Branding • 3 comments

Brendon Burchard (source of image)

What makes us truly alive in whatever we do? How can we lead lives brimming with energy, engagement and enthusiasm?

Enter The Charge. Subtitled “Activating the 10 Human Drives That Make You Feel Alive”, this easily read tome provides lots of fodder for anybody seeking to achieve more with life.

Sandy Pentland of MIT (courtesy of MIT)

Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?

Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland. Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science proposes a new theory of human social interaction.

Developing Your Unique Selling Proposition

April 17, 2015 • Personal Branding • no comments

Courtesy of Branketing.com

What is your Unique Selling Proposition? How do you create a dent in the Universe?

Many of us are familiar with the concept of the Unique Selling Proposition or USP. According to Entrepreneur magazine, the USP is defined as…

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.