Tag: marketing strategy

Who Should You Really Target

November 16, 2011 Blog no comments


Courtesy of Lost & Found Online Marketing

One of the most important chapters in the book of marketing is customer segmentation and targeting. You need to know who you’re reaching and how you’re making your product or service relevant to their needs, wants or desires. Without a keen understanding of your target segment, everything else may fall apart.

The challenge however is this. How do you know who they really are?


How Far Can You Stretch Your Brand?

September 23, 2011 Blog no comments


Not everybody can brand it like Bieber (courtesy of Entertainment Earth)

Brand extensions and brand stretching are commonly used by companies wanting to expand into new product categories. According to this source, they are defined as follows:

“Brand extensions refers to the use of a successful brand name to launch new or modified products in a same broad market while “brand stretching refers to the use of an established brand name for products in unrelated markets.


Lenovo Ups the Ante in Brand Marketing

September 11, 2011 Business and Management 3 comments


Courtesy of Lenovo

Anybody following the global technology market would know how brutal it is. Battles for distribution channels, platform acceptance, supply chain efficiencies, and brand leadership have led to the spilling of blood on both Wall Street and Main Street. This has led to companies merging, being acquired, ousting their CEOs, or stopping their product lines altogether in desperate bids to survive and thrive.

Against such a backdrop, PC companies can ill afford to focus purely on features and benefits when marketing their electronic wares. They need to connect more deeply and resonate emotionally with their target audiences. Cool designs, functional specifications, and state-of-the-art features can be so easily copied that PC makers need to dig deeper.


Keeping Your Attractions Fresh and Appealing

July 14, 2011 Blog no comments

Universal Studios Grand Opening - 28 May 2011
Good storytelling helps to sustain consumer interest (Universal Studios Singapore’s Madagascar Crate Ride)

One of the greatest challenges faced by theme parks, zoos, museums, and other visitor attractions is that of getting one’s visitors to keep returning. While adding new rides, exhibits and enclosures can help to draw repeat patronage, their prohibitively high costs make such strategies unfeasible over the short term.

What then should one do to renew one’s product and keep guests coming back?


How Much Should You Charge?

February 26, 2011 Blog 2 comments


Courtesy of Rentoid

In an age where anything and everything is trending towards FREE, companies face many increasingly thorny dilemmas on the issue of pricing. What should one charge in order to make a profitable and sustainable living? How can one stand out from other similar businesses using price as a lever? Is there a trade-off between the number of users/subscribers/fans and actual paying customers?

Answering these questions isn’t easy. One can either choose to go with one’s gut (ala Malcolm Gladwell’s the Law of Thin Slices) or perhaps embrace a more methodical approach.