Why do certain marketing messages attract our attention while others leave us cold?
Thanks to a fascinating podcast by Derek Halpern of the Social Triggers website, I managed to uncover the answer.
Tag: marketing strategy
Why Major Retailers are Largely Local
NTUC FairPrice holds its ground through innovative concepts like FairPrice Express (courtesy of FairPrice)
Wonder why NTUC Fairprice and Cold Storage rules the grocery retail scene in Singapore?
Or why huge players like Wal-Mart and Target have largely stayed away from our shores?
The Role of Semiotics in Marketing
What does this ad tell you? (source of image)
What is the relationship between signs and marketing communications? Why do certain symbols and icons work more effectively as advertisements in reaching consumers than others?
A brand of cultural anthropology which looks at the use of signs and symbols as a means of communicating and conveying meaning, semiotics is a vital discipline in the science of marketing communications, advertising and branding.
Marketing – Fact, Fantasy or Fallacy?
Too bad marketers don’t have growing noses like Pinnochio! (source of image)
In the world of marketing, there are three schools of thought.
The first is the school of facts. Proponents of this idea hinge much of their marketing on bread and butter issues, focusing on very tangible aspects of their products or services such as cost, value, features, utility, convenience and savings.
How To Build Better Attractions with Storytelling
Bob Rogers (source of image)
What is the magic behind creating truly memorable and delightful guest experiences at visitor attractions?
According to renowned experience designer Bob Rogers, the secret lies in finding the right story, shaping it for the right audience, and ensuring that it is an original tale.
How To Trigger Buying Using Neuroscience in Marketing
Wish to improve how you persuade your audiences to buy from you? Begin by diving deep into her brain.
Thanks to a podcast by Derek Halpern of Social Triggers blog, we can gain a fascinating glimpse into the world of neuroscience and its impact on marketing.
We the Undercover Marketers
The Joneses were portrayed as the ultimate stealth marketers (source of image)
Excuse me, are you an invisible stealth marketer? If you have no clue what this is, perhaps its high time for you to read about this.
My curiosity in stealth marketing was first piqued when I read Martin Lindstrom’s brilliant marketing expose Brandwashed. In the book, the neuro-marketing exponent revealed many of the psychological and neurological tricks employed by marketers to get us to buy more, often without us knowing it.
Brandwashed by Martin Lindstrom: A Book Review
Wonder why you are perpetually tethered to your smartphone, refusing to put it down even when your kids are yelling at you?
Or started eating that tub of delicious Haagen Dazs ice cream, and couldn’t stop until it’s all gone.
Perhaps you’ve got a 10 year old boy who nagged you incessantly about getting him that latest Play Station Portable (PSP) which all his friends in school have.
The Power of Evergreen Marketing Rites and Icons
New year photo created by freepik – www.freepik.com
What is the first thing which comes to mind when you think of Christmas?
Well, perhaps a Christmas tree surrounded by presents would appear. Or that jolly red guy with a long beard named Santa Claus. Maybe a good time of feasting and merrymaking?
Zag: A Book Review
“In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. The new rule: When everyone zigs, zag.”
That, in a nutshell, is what Zag: The #1 Strategy of High Performance Brands is all about.