The Salvation Army is one of the world’s most recognised non-profit brand.
In this day and age, non-profit organisations like charities, trade associations, special interest groups, and clubs can ill afford to ignore branding. To reach a critical sized audience and membership, you need systems and processes to be in place. You need to also market your organisation for it to gain greater clout and reach so that it can better achieve its purpose. Just passion alone would not cut it.
Branding Insider, one of my favourite references for branding thoughts, highlighted 7 points of branding non-profit organisations.