One of the greatest objections to content marketing which I’ve heard repeatedly is this:
Wouldn’t content marketing erode my competitive advantage?
Tag: content strategy
Sharpen Your Brand Story With This Easy Formula
Courtesy of Imagination.com
Driven and ambitious, you were one of the stars in your company. You excelled in whatever you do, and are well liked by your boss, colleagues and subordinates.
But one day, dark clouds rumbled. Your company was acquired by a global MNC.
Due to “surplus headcount”, many of your colleagues were made redundant. Rumour even has it that your job is next on the line!
10 Reasons Why Your Content Marketing Sucks
You invested considerable time, money and effort into building up your content factory.
You hired the best writers this side of the universe, employed the most talented designers, and have scripted a few “killer” marketing videos.
How FAQs can rock your content marketing
Photo by photosteve101
Imagine that you are working feverishly on a document. Suddenly, the programme you are using shuts down, apparently without any rhyme or reason.
Aargh! What should you do?
Social Media Content Strategy: Create, Curate or Circulate?
Business vector designed by Freepik
Have you thought about the amount of time you should spend creating original content? What about filtering and sharing what others publish?
Triggered by a post from David Meerman Scott, I thought about my own experience as a content and social media marketer.
The 5 Cs of Great Social Media Properties
The platforms are free but the time and effort producing them isn’t (courtesy of zenfolio)
Let’s face it. We are swamped by content.
What used to be physical has now invaded our virtual and mobile spaces. With a gazillion blogs, videos, photos, podcasts, slide presentations, and so on, consumers are literally “consumed” by data.