Tag: social media marketing

How Churches Can Use Social Media Marketing

December 12th, 2018   •   no comments   

social media church

As a Christian and a digital marketer, I’ve often wondered why churches aren’t more active online.

Having a strong digital presence is crucial for churches as they need to be where their audiences (and congregation) are. After all, the average person spends well over 2 hours a day on social networks like Facebook, Instagram, YouTube and Twitter.
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How to Produce Facebook Marketing Videos That Rock

December 5th, 2018   •   no comments   

Original from Freepik

Video marketers are killing it on the social web. Especially on Facebook.

According to Tech Crunch, 100 million hours of videos are watched every day on Facebook. Socialbakers reports that native videos receive more organic reach than any other formats.
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How to Design Effective Facebook Ad Creatives

November 29th, 2018   •   no comments   

Designed by Peoplecreations

A picture paints a thousand words. Especially on social media channels like Facebook.

With nearly 80 percent of social media time spent on mobile phones, Facebook users are scrolling through their News Feed with the flick of their thumb.
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How to Set Effective Social Media Marketing Goals

November 15th, 2018   •   1 comment   

Designed by Freepik

The old adage “You cannot manage what you do not measure” rings especially true in the age of digital and social media.

With thousands of available tools online, many of them free, virtually every single step of your social media marketing activity can be monitored, tracked and quantified.
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The 7 Building Blocks of Great Facebook Ads

November 5th, 2018   •   no comments   

Ah… Facebook advertisements!

Love them or loathe them, these ubiquitous native ads are a must have for brands considering social media marketing, especially since Facebook has reduced organic reach for Facebook pages to practically zero.
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Top Three Social Media Marketing Mistakes Made By Singapore Companies

October 31st, 2018   •   no comments   

Top Social Media Marketing Mistakes

Designed by Evening_tao

You know what puzzles me about businesses in Singapore?

The fact that many are still ignoring social media. Or claiming that social media marketing doesn’t work because they’ve tried it and it didn’t work. Or that their customers aren’t on Instagram, Facebook, LinkedIn, YouTube, or Pinterest.
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How To Nail The Instagram Sales Funnel (And Why It Matters)

October 18th, 2018   •   1 comment   

Image from Pexels

Instagram is one of the biggest social platforms around, with a user base of more than one billion at the last count.

Savvy brands everywhere are cottoning on to its massive potential, with businesses from a range of industries using it to communicate with and engage their consumers to drive up sales.

But your sales funnel for Instagram will look a little different to funnels for your other channels. To help you perfect your Instagram sales funnel (and to find out why it matters), read on…
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7 Shockingly Good Halloween Social Media Marketing Ideas

October 15th, 2018   •   1 comment   

Does Halloween make you go “Boo!” or “Boo Hoo?”

Traditionally considered as one of the more controversial festive seasons due to its somewhat macabre origins, Halloween is huge in the US and growing in Asia.
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10 Social Media Marketing Strategies To Help Educators Score

October 9th, 2018   •   1 comment   

Asian Educator

Designed by Freepik

Yes, we’ve all heard that there will be fewer examinations in Singapore schools.

Despite these measures, education will remain highly competitive here.
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Social Media Marketing Strategy – Applying De Bono’s Six Thinking Hats

September 27th, 2018   •   1 comment   

Original image from Freepik

Wish to achieve better outcomes in social media marketing? Why not consider Edward de Bono’s Six Thinking Hats?

A cornerstone leadership and management strategy employed in organisations around the world, it fits beautifully into what we’re doing online.
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