Tag: social media marketing
Photo by Kaboompics.com from Pexels
Storytelling is both an anchor and compass for social media marketing.
Good stories can help to enliven your brand. Great stories can thrust you into the dizzying heights of social media stardom. (Well at least until the next big thing comes along.)
Wish to improve your social media marketing game in Singapore?
Do what every marketer has done since time immemorial: learn from the top brands and adapt their strategies and tactics for your business.
Size does not matter to social media marketers anymore. Well, at least not as much as it used to.
With social media platforms like Facebook, Twitter, Instagram and LinkedIn tweaking their algorithms to show users highly relevant content, there are two ways to ensure success on social media:
2017 is probably best remembered as the year social media became mass broadcast media.
By introducing a slew of different functionalities and technologies, online juggernauts like Facebook have empowered users to further boost their social media game.
Do you know that 84% of C-level/vice president executives use social media to support purchase decisions?
I’m a dog. Or more precisely, I was born in the Year of the Dog.
Being a Chinese, I’m excited about the upcoming Chinese New Year (CNY) holidays where we celebrate the arrival of the Dog Year (15 February 2018). I felt that it may also be instructive to sniff around the qualities of a dog, and what made them such runaway successes in the animal kingdom.
Both are often in the news, but for different reasons.
While thought leaders are often quoted for their sagely perspectives on world events, influencers tend to court a different form of publicity.
By now, many of you would have read about Facebook’s impending changes to the News Feed, where priority will be given to the posts of friends and family over page posts.
Beyond this, Facebook will also reduce the visibility of posts which engage in click baiting, engagement baiting, and other gamification activities.
By now, many of you would have read about Facebook’s impending changes to the News Feed algorithm.
Announced by Facebook founder Mark Zuckerberg himself, this latest move by the social media behemoth sent shock waves around the world. It also forced many social media marketers to rethink their strategies.
Facebook is the biggest social media channel in town. However, Instagram is catching up, and new platforms are attempting to rise and take some of the limelight, like Snapchat and newcomer Gab.ai.
For now, however, Facebook remains a firm favorite. However, that doesn’t mean it’s all plain sailing for businesses looking to draw in traffic and sales.
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