Tag: Book Reviews
Statue of Walt Disney and his most famous creation (couresy of Michael Sult)
“Mickey Mouse management isn’t a joke. It’s the ticket to your business future.” – Bill Capodali and Lynn Jackson
Anybody who is into the world of entertainment knows how omnipresent the Disney brand has grown to be.
Courtesy of AZ Quotes
“People don’t buy for logical reasons. They buy for emotional reasons.” – Zig Ziglar
This quote from the legendary sales guru Zig Ziglar aptly describes the world of marketing, where it is vital to reach the heart in order to generate a buying response.
While the rational part of us would sort through the price, features, and logical needs we have for a particular product or service, it is the emotional part – the feelings, benefits, wants and beliefs – which determine the purchase decision.
Multi-sensorial branded luxury in SIA’s first class cabin (courtesy of Richard Moross)
What do leading brands like Apple Computer, Singapore Airlines and Disney have in common?
Answer? These brands represent some of the world’s most multi-sensory brands.
New age marketing maven Seth Godin in action (courtesy of ashbuckles)
What is the future of marketing like? How can your company ride these trends?