Book Reviews | Cooler Insights

November 5, 2015 • Book Reviews • no comments

“Let us pick up our books and our pens,” I said. “They are our most powerful weapons. One child, one teacher, one book and one pen can change the world.” – Malala Yousafzai

Malala Yousafzai is not your typical teenager.

While others her age were taking selfies of themselves on Instagram, or posted about the food they ate or outfits of the day they wore, Malala worked feverishly to change the destiny of millions of girls in South Asia, the Middle East and Africa.

Winner of the Noble Prize for Peace in 2014, Malala used her impressive skills in written and oratorical skills to stand up for children’s education. A member of the Pashtun tribe in the picturesque Swat Valley of Pakistan, her life story was truly remarkable.

5 Ps of building your own rock star brand

November 2, 2015 • Personal Branding • no comments

Freddie Mercury of Queen (Courtesy of Queen Photos)

Larger than life, rock stars like Jon Bon Jovi, Mick Jagger and Bruce Springsteen have captured the hearts of millions worldwide. On and off stage, their passion for their craft has led them to become legends in entertainment.

What are the success strategies of rock stars? How do they build such powerful personal brands?

How to be happy, make millions and live the dream

October 29, 2015 • Personal Branding • 4 comments

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The year was 2002. James Altucher was going to die.

The financial markets had crashed. The Internet had crashed. His family left him. And he had millions in debt.

How LEGO rewrote the rules of innovation

July 26, 2015 • Book Reviews, Business and Management • 1 comment

LEGO Star Wars Millennium Falcon – the most highly sought after toy for geeks! (source of image)

Everybody loves LEGO. Boys, girls, mums, dads, and construction toy geeks of all ages.

However, do you know that the world’s favourite toy building blocks is also a powerhouse of innovation?

10 Steps to Reinventing You

July 12, 2015 • Personal Branding • no comments

Dorie Clark wants to reinvent you (image via HBR Facebook)

You’ve slogged hard for years. Maybe even decades. Somewhere along the way, you lost your mojo.

Maybe work isn’t as fulfilling or meaningful as before. Or you realise that you haven’t made any progress in years.

What should you do under these circumstances?

April 28, 2015 • Content Marketing • 20 comments

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For a long time, I thought I knew what Search Engine Optimization (SEO) was all about.

I mean, isn’t it about stuffing keywords in your website content? That is, incorporating them in the headlines, sub-headlines and body copy of your blog posts ad nauseum. And perhaps one should also stuff one’s web pages with numerous meta tags and descriptions?

April 9, 2015 • Content Marketing • no comments

Courtesy of Artillery

Do you want to rock your social media marketing game? Keen to learn from the legendary Guy Kawasaki?

If so, check out The Art of Social Media co-authored by Guy Kawasaki and Peg Fitzpatrick.

How do you use content marketing and storytelling to launch a new product or business?

The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.

December 9, 2014 • Content Marketing • 1 comment

Content is king! Content rules!

Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.

However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?

Tag: Book Reviews