LEGO Star Wars Millennium Falcon – the most highly sought after toy for geeks! (source of image)
Everybody loves LEGO. Boys, girls, mums, dads, and construction toy geeks of all ages.
However, do you know that the world’s favourite toy building blocks is also a powerhouse of innovation?
Dorie Clark wants to reinvent you (image via HBR Facebook)
You’ve slogged hard for years. Maybe even decades. Somewhere along the way, you lost your mojo.
Maybe work isn’t as fulfilling or meaningful as before. Or you realise that you haven’t made any progress in years.
What should you do under these circumstances?
For a long time, I thought I knew what Search Engine Optimization (SEO) was all about.
I mean, isn’t it about stuffing keywords in your website content? That is, incorporating them in the headlines, sub-headlines and body copy of your blog posts ad nauseum. And perhaps one should also stuff one’s web pages with numerous meta tags and descriptions?
Courtesy of Artillery
Do you want to rock your social media marketing game? Keen to learn from the legendary Guy Kawasaki?
If so, check out The Art of Social Media co-authored by Guy Kawasaki and Peg Fitzpatrick.
How do you use content marketing and storytelling to launch a new product or business?
The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.
Content is king! Content rules!
Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.
However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?
“Everyone wants to succeed at sales. Most people don’t. It’s not that they can’t. It’s just that they don’t know how.”
Filled with motivational quotes like the ones above, Jeffrey Gitomer’s The Sales Bible is a hard-hitting, no-holds-barred compendium of ideas and techniques to boost one’s success in sales.
Image of Michael Stelzner fromSocial Media Examiner
How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?
The answers to this and a whole lot more can be found in Launch – a guide to launching one’s business online by social media marketing guru Michael Stelzner.
Are science and faith compatible? Can we reconcile our religious beliefs with scientific evidence of how life began?
Enter The Language of God.
Written by former esteemed Director of the Human Genome Project, Dr Francis Collins, the bestselling volume is an ambitious effort to marry Collins’ Christian faith with his beliefs as an eminent scientist.
Why do underdogs triumph over mightier enemies? How does one turn a weakness into a strength?
In yet another entertaining trip of the intellect, Malcolm Gladwell’s latest volume David and Goliath tackles perennial paradoxes with much aplomb. Written in his usual captivating prose, Gladwell’s book – subtitled Underdogs, Misfits and the Art of Battling Giants – provides one with much food for thought while challenging conventional wisdom.