Do you know that most TV ad viewers avert their eyes the moment a company’s brand appears?
Or that 6 out of 7 “megaviral” branded videos – think Subservient Chicken and Old Spice Man – are jump-started with paid seedings?
Tag: Book Reviews
The Intention Economy: Book Review
“Caveat Venditor – Let the Seller Beware”
So proclaimed Doc Searls in The Intention Economy: When Customers Take Charge. Co-author of the legendary The Cluetrain Manifesto, Searls’ main thesis is that customers – like markets – should be free.
Enchantment: A Book Review
Keen to change the world? Want to transform your “caterpillars” into “butterflies”?
Well, former Apple chief evangelist Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds and Actions may show you a trick or two.
How 18 Minutes a Day Can Change Your Life
Have you wondered why some people can accomplish so much with their lives, while others simply drift by?
The answer to that is time management. Or more precisely, managing the months, weeks, days and hours of your time.
Start With Why: A Book Review
We’ve seen it happen time and time again.
A company starts off with great fanfare, led by a charismatic and visionary leader. She or he brings it to new heights. Growth is healthy and flourishing – year after year.
There is crystal clarity in what the company does. It attracts a loyal tribe of customers and fans.
Execution – How Top CEOs Lead World Class Companies
How do companies like GE, Wal-Mart and Honeywell succeed? What is the secret of Jack Welch, one of the most legendary CEO in the business world today?
The answer, according to Larry Bossidy and Ram Charan, is Execution. Subtitled The Discipline of Getting Things Done, the New York Times bestseller emphasises the importance of execution in business, how companies with an execution culture conduct their business affairs, and its three core processes: people, strategy and operations.
Who Killed Change? – Book Review
Written by Ken Blanchard of “The One Minute Manager” fame, together with his co-authors John Britt, Pat Zigarmi and Judd Hoekstra, “Who Killed Change?” is a whodunnit with a business twist. The slim volume is easily read in one sitting and imbues one with useful pointers when implementing change management.
The plot goes like this. Somebody in the ACME organisation has killed Change. In this case, Change of course represents Change Management – a very necessary ingredient for enduring organisational effectiveness when things no longer become business as usual.
7 Evergreen Leadership Lessons From Good To Great
Courtesy of Jim Collins
Are charismatic superstar CEOs the answer to enduring success? What about dramatic mergers and acquisitions – aren’t those the panacea to ailing companies?
What about those awe-inspiring cutting edge technologies like virtual reality, artificial intelligence and blockchain? Surely those ought to at least have an impact on greatness, right?
Warren Buffett’s Management Secrets: Review
Known as the “Oracle of Omaha”, Warren Buffett was once the richest man in the world. With an uncanny ability to sniff out good companies that beat the market time and again, Buffett was able to amass an amazing fortune of US$44 billion. What’s amazing is that he also intends to give most of it away to charity. Buffett’s company, the world famous Berkshire Hathaway group, own some 88 businesses and employ 233,000 workers worldwide.
What few people know is that Buffett is not just a savvy investor but a great manager and business leader. In the audio book, “Warren Buffett’s Management Secrets”, Mary Buffett (Buffett’s former daughter-in-law) and David Clark depicts some of the management philosophies behind the billionaire’s success.
Likeonomics: A Book Review
Rohit Bhargava and Likeonomics (source of image)
We are facing a crisis of believability in big businesses and brands.
Triggered by the collapse of the financial system in 2008, widespread deceit by big corporate brands and sheer volume of advertising “clutter”, consumers distrust big brands, companies and governments more than ever before.