Tag: Book Reviews
Is it true that quitters never win and winners never quit?
Want to know why drug dealers live with their mothers?
Curious to uncover what dishonest schoolteachers and sumo wrestlers have in common?
Written in Peters’ no-holds-barred, rant-heavy and straight talking narrative, Trends provides lots of facts, figures and anecdotes to show that women and Baby Boomers are probably the two largest blindspots in the eyes of marketers everywhere. With a steely-eyed determination to tear down age-old prejudices against the “weaker sex” and “old geezers”, Peters and Barletta described how myopic views of catering largely to “White men in the 18 to 44 age group” have resulted in organisations neglecting huge markets worth “trillions of dollars”.
Does being beautiful and handsome give you a head start in life?
Well, despite what should have been a fairer and more equal world, the ugly truth is that looks still matter. At least according to Beauty Bias – Discrimination and Social Power authored by sociologist Bonnie Berry.
Courtesy of Management Pocketbooks
Congratulations to Richard Thaler for winning the Nobel Prize for Economics!
I’m glad that his ideas in behavioural insights have shaped how governments operate – including ours here in Singapore.
Courtesy of NPR.org
One of my lifelong dreams is to write and publish a book.
As a purveyor of the written word, I relish opportunities to create a polished piece of prose that can influence others or contribute to the body of knowledge in the world.