PR strategy | Cooler Insights

Public Relations Strategies for Non-Profits

Walter — Thu, 04 Oct 2012 23:10:00 +0000

Photo opportunities are good ways to grab media attention (from SHINE Youth Festival) How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”? As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to […]

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Newsjacking – A Dirty Little Secret in PR

Walter — Thu, 06 Sep 2012 23:20:00 +0000

Have you heard of the term newsjacking? Learn to deploy one of the most commonly used strategies in content and social media marketing here.

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The Dîner en Blanc Debacle

Walter — Sat, 25 Aug 2012 00:45:00 +0000

Are these foods not “white” enough? (courtesy of Daniel’s Food Diary) When the ingredients to a dish are not properly assembled, the outcome could be a recipe for disaster. It all started rather innocently and positively. Pitched as part of a global initiative, Dîner en Blanc is the world’s first viral event premised on the […]

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Celebritize Yourself: A Book Review

Walter — Sun, 11 Dec 2011 14:49:00 +0000

Images courtesy of Celebritize Yourself Are you keen to be better known and respected in your field of expertise? Have you wondered how seemingly ordinary folks – policeman, plumbers, teachers and housewives – have risen to become well known household names? If you do, consider adopting the principles written by Marsha Friedman in Celebritize Yourself: […]

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How To Finetune Your Social Media Strategy

Walter — Tue, 31 Aug 2010 12:46:00 +0000

Its not about the platforms but how you use them (courtesy of Blogworks.org) I was invited to the Strategic Online PR & Media Relations Asia 2010 conference to share how my organisation embraced social media and managed to glean some useful lessons from the other sessions. There were a broad range of topics covered – […]

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