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ABCs of Content Marketing, SEO and Social Media

Walter — Mon, 21 Sep 2015 14:18:51 +0000

How do we combine the power of SEO and social media in content marketing? Read about the trinity of digital marketing here.

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When Marketing Feels Like Religion

Walter — Tue, 03 Jun 2014 01:02:00 +0000

Can marketing scale Maslow's hierarchy of needs to allow customers to achieve self-transcendence? I believe so, and here's how.

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Social Marketology: Book Review

Walter — Thu, 06 Jun 2013 13:43:00 +0000

Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. These tend to be more inspirational than instructional. Ric Dragon’s seminal publication Social Marketology is different. Providing a methodical framework […]

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We Are All Weird: A Book Review

Walter — Sun, 26 May 2013 00:25:00 +0000

Weird is the new normal. Mass is dead. And the rich, who is anybody who can afford to buy stuff or do stuff for fun, are no longer embracing the mediocre middle of the bell curve. With a book cover like the one above, and a title like We Are All Weird, you can probably […]

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Evergreen Themes in Marketing

Walter — Thu, 16 May 2013 15:00:00 +0000

Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting) Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu. Ad after ad, common themes and tropes surface time and time again.The slick […]

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10 Commandments of Ethical Enterprises

Walter — Tue, 14 May 2013 05:42:00 +0000

Can you guess the name of this actor? (courtesy of Lawson Stone) In the social era, everybody’s becoming an activist. Don’t believe me? Just look at the feeds on your Facebook or Twitter accounts. Empowered by the social web, everybody’s posting, sharing, retweeting, commenting, or liking a political, social or environmental cause these days. Causes […]

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Marketing in the Age of Social Ephemera

Walter — Wed, 08 May 2013 05:57:00 +0000

Courtesy of BostInno What’s the first thing you do when you wake up in the morning? a) Brush your teeth? ? b) Wash your face? c) Visit the john? d) Check your smartphone? If your answer is the fourth option (like 95% of us), you’d probably check the time of the day, see if anything […]

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Why We Should Embrace SoLoMo

Walter — Sun, 10 Mar 2013 16:23:00 +0000

Courtesy of TeropongSkop Do you know what SoLoMo is? (Nope, its got nothing to do with King Solomon, although there is certainly some wisdom there). According to Zideate, SoLoMo is “a portmanteau of Social-Local-Mobile which represents the convergence in social, local, and mobile media, especially in the context of smartphones, tablets, or other mobile computing […]

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The Three Gs of the Social Web

Walter — Mon, 11 Feb 2013 16:09:00 +0000

These male chimpanzees practise social grooming (courtesy of Mad Science @ QHST) Noticed why your birthday photos are more well “liked” than a business update? Or that people whom you “liked” and “commented” on tend to return the favour? Why are some friends a lot more popular than others on social networks? For ease of […]

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