thematic marketing | Cooler Insights

How To Build Better Attractions with Storytelling

Walter — Thu, 19 Apr 2012 14:26:00 +0000

How can you build a better visitor attraction which draws both locals and tourists? Learn the art of storytelling from Bob Rogers here.

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Creating Great Experiences at Universal Studios Singapore

Walter — Mon, 27 Feb 2012 12:46:00 +0000

On a recent study trip to Universal Studios Singapore (USS) at Resorts World Sentosa (RWS), I had the privilege of learning how the theme park – arguably the most popular in Southeast Asia – creates, develops and manages memorable and delightful guest encounters. While these strategies do not cover all aspects of a world class […]

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Coca-Cola’s Brand-sational World Expo Pavillion

Walter — Sat, 15 May 2010 01:18:00 +0000

My visit to the Coca-Cola Pavillion at the Shanghai World Expo was certainly one of the highlights of my trip. As a geek who firmly believes in the virtues of experiential marketing, branded entertainment and transmedia storytelling, I was almost brought to tears (fanboy style) by Coke’s immaculate attention to details here. Every single consumer […]

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