transmedia | Cooler Insights

Capitalising on Curiosity

Walter — Wed, 22 Sep 2010 22:25:00 +0000

Human beings are naturally curious creatures. Babies have an insatiable interest in whatever’s happening around them. They will see, hear, feel, smell, taste and even swallow their world. Kids have a boundless inquisitiveness. They are known to ask questions – while wearing their parents down – about everything under the Sun. Teens are naturally intrigued […]

The post Capitalising on Curiosity first appeared on Cooler Insights.

How To Sustain Their Interest and Excitement

Walter — Mon, 02 Aug 2010 14:38:00 +0000

Corporate Storytelling should be as alluring as the Dance of 7 Veils (courtesy of rjg329) One of the things which I have been wrestling with lately is this: How can I keep my customers continually keen in my products and services beyond a short-lived campaign? More importantly, can we sustain their interest over a longer […]

The post How To Sustain Their Interest and Excitement first appeared on Cooler Insights.

Coca-Cola’s Brand-sational World Expo Pavillion

Walter — Sat, 15 May 2010 01:18:00 +0000

My visit to the Coca-Cola Pavillion at the Shanghai World Expo was certainly one of the highlights of my trip. As a geek who firmly believes in the virtues of experiential marketing, branded entertainment and transmedia storytelling, I was almost brought to tears (fanboy style) by Coke’s immaculate attention to details here. Every single consumer […]

The post Coca-Cola’s Brand-sational World Expo Pavillion first appeared on Cooler Insights.

How Coca-Cola Markets Holistically

Walter — Sun, 02 May 2010 13:29:00 +0000

How does Coca-Cola, the world's largest beverage brand, market itself? Discover the unique brand storytelling and marketing strategies used by Coke here.

The post How Coca-Cola Markets Holistically first appeared on Cooler Insights.

So What’s the Big Deal about Transmedia?

Walter — Tue, 23 Mar 2010 16:15:00 +0000

Transmedia in a diagram (courtesy of Seize the Media) Crossing various media platforms (or Transmedia, a term which is well expounded by Kevin Lim) isn’t something new in the world of marketing communications. We have always done that in our ever desperate bid to attract eyeballs, visitors, and revenue in an increasingly crowded marketplace. Witness […]

The post So What’s the Big Deal about Transmedia? first appeared on Cooler Insights.