Brand marketing | Cooler Insights

How to Build a Billion Dollar Unicorn Company

Walter — Thu, 02 Nov 2023 23:28:01 +0000

Learn how direct-to-consumer (D2C) billion-dollar startup brands beat incumbents through a mix of digital savvy, innovation, and relentless customer obsession.

The post How to Build a Billion Dollar Unicorn Company first appeared on Cooler Insights.

Brand Storytelling: How to Hit The Bull’s Eye

Walter — Wed, 15 Mar 2017 13:09:17 +0000

Create a compelling brand story which captures your customer's attention and moves them to buy from you. Learn the StoryBrand technique here.

The post Brand Storytelling: How to Hit The Bull’s Eye first appeared on Cooler Insights.

Sharpen Your Brand Story With This Easy Formula

Walter — Tue, 11 Oct 2016 23:30:09 +0000

What can your business do to attract leads, generate prospects, and convert customers? Consider telling a story using the "And", "But", and "Therefore" or ABT structure of stories. More here.

The post Sharpen Your Brand Story With This Easy Formula first appeared on Cooler Insights.

Why Micro-Influencers Matter (And How You Can Work With Them)

Walter — Mon, 11 May 2015 14:21:54 +0000

Micro-influencers wield tremendous influence on brand purchase decisions of consumers. Who are they and how can marketers like you work with them?

The post Why Micro-Influencers Matter (And How You Can Work With Them) first appeared on Cooler Insights.

Twitter Is Not a Strategy: Book Review

Walter — Wed, 07 Jan 2015 13:59:25 +0000

How do we build strong brands in the digital age? Should brand marketers favour algorithms and analytics over inspiration and creativity?

The post Twitter Is Not a Strategy: Book Review first appeared on Cooler Insights.