branding strategy | Cooler Insights

7 dimensions of a world class brand

Walter — Fri, 14 Aug 2015 10:41:18 +0000

Have you wondered why top brands like Coca-Cola, Google, Nike and Apple are so successful? The answer lies in their brand essence.

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5 Reasons why Frozen is Fabulous

Walter — Sun, 09 Feb 2014 13:10:00 +0000

Courtesy of Disney Disney’s latest blockbuster movie Frozen was a blast, freezing the competition in their tracks this winter. Taking top prize at the 41st Annie Awards for best animated film, the film is nominated for two Oscars, and has heated up box offices worldwide. Costing US$300 million to make, Frozen is anticipated to generated […]

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Are Your Brand and Corporate Values Aligned?

Walter — Sun, 15 Jul 2012 14:01:00 +0000

What Personality is Your Brand? (courtesy of Me, Myself and Ashlea) Like individuals, brands have values and personality. According to Branding Strategy Insider, these are often derived from a combination of the following: a) The personality and values of the organisation’s founder b) The personality and values of the organisation’s current leader c) The personality […]

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Coca-Cola Celebrates Its 126th Birthday

Walter — Sat, 02 Jun 2012 16:50:00 +0000

Thanks to June, Tiffany and Laura of the Coca-Cola Singapore team, I was invited to the cosy 126th birthday party for Coca-Cola held at the Dallas Restaurant and Bar at Boat Quay. As a marketer and a publicist, I’ve always admired how the world’s largest beverage company continually reinvented its flagship Coca-Cola brand despite having […]

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Zag: A Book Review

Walter — Sun, 04 Mar 2012 23:37:00 +0000

What can companies do to compete in a world of extreme clutter? The answer lies in creating a ZAG strategy (when others zig - you zag).

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Why Branding Isn’t Just a Marketing Problem

Walter — Tue, 25 Oct 2011 10:14:00 +0000

Ensure that all customer touchpoints are branded (courtesy of Marketing Brainstorm) You’ve probably heard variations of these conversations in your own organisation: “Our branding sucks! Let’s change our logo and splash it all over the place.” “We need a new tagline! And a fancy jingle that everybody can hum to!” “Our website looks like a […]

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Why Brands Need to Have Visual Equity

Walter — Sun, 02 Oct 2011 01:24:00 +0000

Wish to grab more of the action at your store's cash register? Consider how you can gain better visibility for your brand.

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Event Marketing Strategies from a Disney Veteran

Walter — Sun, 10 Jul 2011 00:46:00 +0000

How can you continually engage your guests at a theme park, zoo, museum, or other themed destination? While building new attractions (rides and exhibits) can add value, showcases innovation and drives attendance, they are rather expensive. The solution? Organise events and festivals that entertain them. A 26 year veteran of Walt Disney World and event […]

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Is Branding a Silver Bullet for Business?

Walter — Tue, 28 Jun 2011 14:21:00 +0000

Branding is hardly the best way to turnaround your ailing corporate or individual fortunes. Read why here.

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Advertising Taglines from Heaven (or Hell)

Walter — Tue, 30 Nov 2010 23:01:00 +0000

Do you consider this a good slogan? In the world of branding and advertising, developing a catchy slogan or tagline is probably considered the Holy Grail of the craft. They can be found in practically anything and everything, from shampoo to milk powder, movies to museums, cities to churches, and cars to condos to credit […]

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