branding | Cooler Insights

How to Make a Good Brand Name

Walter — Fri, 19 Jan 2024 01:30:00 +0000

A rose by any other name should smell just as sweet? Or would it no longer be a rose if we call it something else? Names can be powerful. People swear by the name of God or their parents/grandparents when they make an important proclamation. For companies, catchy names like Apple, Alphabet, and Amazon have […]

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Improve Brand Positioning with Effective Usage of Customer Data

Walter — Wed, 16 Aug 2023 09:20:13 +0000

Wish to improve your brand positioning in the marketplace? Start studying your customer data and use that to inform your branding strategies. More here.

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Engagement vs Conversion: Which Matters More?

Walter — Thu, 10 Aug 2023 05:08:59 +0000

Should engagements—reactions, comments and shares—be your social media marketing goal? What about conversions like leads, attendees and sales?

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3 Timeless Principles of Great Brand Storytelling

Walter — Wed, 30 May 2018 13:43:29 +0000

Wish to craft better brand stories for your content marketing efforts? Consider these three timeless principles.

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How To Craft Meaningful Stories On Social Media

Walter — Wed, 25 Apr 2018 14:05:45 +0000

Storytelling is the anchor for effective social media marketing. Craft meaningful stories with the Story Strategy Framework here.

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How To Build a Social Brand Which Customers Love

Walter — Thu, 18 May 2017 14:14:41 +0000

Fueled by social media, the power of branding now lies squarely in the hands of your customers. Learn how you can flip your brand to engage and empower your customers.

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Why Your Marketing Should Be A Gift (And How To Make It So)

Walter — Fri, 20 May 2016 01:12:33 +0000

Giving value to your customers doesn't have to cost you an arm and a leg. Find out why and how you can give to get marketing.

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7 dimensions of a world class brand

Walter — Fri, 14 Aug 2015 10:41:18 +0000

Have you wondered why top brands like Coca-Cola, Google, Nike and Apple are so successful? The answer lies in their brand essence.

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8 Marketing Lessons from Star Wars: The Force Awakens

Walter — Wed, 22 Jul 2015 13:54:59 +0000

The most awaited movie of the year, here are 8 reasons why "Star Wars: The Force Awakens" is a marketing masterpiece.

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Why You Need to Build a Personal Brand

Walter — Mon, 04 May 2015 00:33:11 +0000

Have you started investing time and energy in building your personal brand? If you haven't, it is high time for you to do so now.

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