Coke | Cooler Insights

Celebrating 127 Years of Coke’s Heritage

Walter — Fri, 19 Apr 2013 12:29:00 +0000

Ted Ryan, the guy in red in the photo above, has a job that many would dream of. Also known as the Director of Heritage Communications a.k.a. Archivist of Coca-Cola, Ted’s work brings him into contact with Coke’s significant collection worth US$15 million of artefacts, artworks and antiques. Part preserver, presenter and promoter (he is […]

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Coca-Cola Celebrates Its 126th Birthday

Walter — Sat, 02 Jun 2012 16:50:00 +0000

Thanks to June, Tiffany and Laura of the Coca-Cola Singapore team, I was invited to the cosy 126th birthday party for Coca-Cola held at the Dallas Restaurant and Bar at Boat Quay. As a marketer and a publicist, I’ve always admired how the world’s largest beverage company continually reinvented its flagship Coca-Cola brand despite having […]

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2 Happy Ways to Recycle and Reduce

Walter — Fri, 23 Mar 2012 13:32:00 +0000

Courtesy of Coca-Cola Singapore With Earth Hour around the corner, it is timely for both individuals and companies to consider how they can reduce their environmental impact on our beautiful planet. Coca-Cola Singapore is certainly taking a proactive role in this area. As part of their effort to instil the habit of recycling in Singapore, […]

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Me? A 17 Year Old YOG Cheerleader?

Walter — Tue, 10 Aug 2010 23:20:00 +0000

That was my first reaction when invited by June Kong-Dhanabalan from Coca-Cola to hop on board their Happiness Mobile (Coke is the official worldwide sponsor of the games). Offering a bird’s eye view of the Journey of the Youth Olympic Flame (or JYOF), I will feel what it’s like to be a teenager hollering my […]

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Coca-Cola’s Brand-sational World Expo Pavillion

Walter — Sat, 15 May 2010 01:18:00 +0000

My visit to the Coca-Cola Pavillion at the Shanghai World Expo was certainly one of the highlights of my trip. As a geek who firmly believes in the virtues of experiential marketing, branded entertainment and transmedia storytelling, I was almost brought to tears (fanboy style) by Coke’s immaculate attention to details here. Every single consumer […]

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