Heritage | Cooler Insights

This book brought tears of sweet nostalgia to my eyes

Walter — Tue, 28 Jul 2015 12:54:37 +0000

Have you wondered how life was like in Singapore way back in the 1960s? Join me on a trip down memory lane with my book review of Singapore in the 60s.

The post This book brought tears of sweet nostalgia to my eyes first appeared on Cooler Insights.

How Lee Kuan Yew Foiled Communists Through Radio

Walter — Sat, 11 Oct 2014 03:38:44 +0000

The Battle For Merger - a book and exhibition detailing how former Singapore PM Lee Kuan Yew foiled the Communists through radio broadcasts.

The post How Lee Kuan Yew Foiled Communists Through Radio first appeared on Cooler Insights.

Groove to Musicity at Tiong Bahru

Walter — Sun, 16 Mar 2014 12:21:00 +0000

Courtesy of Marc Nair Do you relish gawking at beautiful old places? Perpetually plugged in to music on your digital device? Love to immerse yourself in a rich sensorial experience? Well, if you’re an experience hedonist (like yours truly) who loves to zone out to the alchemy of architecture, music, and food, you may wish […]

The post Groove to Musicity at Tiong Bahru first appeared on Cooler Insights.

Customised Curated Memories

Walter — Thu, 05 Jul 2012 14:48:00 +0000

Ethan’s birth was one of my life’s biggest moments In a consumer world awash with an endless stream of innovative products and services, there appear to be one thing that’s missing. And that is to tap onto a customer’s deep and intimate memories. Now wait a minute. Isn’t that the same as what peddlers of […]

The post Customised Curated Memories first appeared on Cooler Insights.

The Power of Evergreen Marketing Rites and Icons

Walter — Sat, 10 Mar 2012 00:09:00 +0000

Do you know that many of the world's most popular rituals came from commercial companies? Learn how you can do so here.

The post The Power of Evergreen Marketing Rites and Icons first appeared on Cooler Insights.

Sail on the Maritime Experiential Museum & Aquarium!

Walter — Thu, 06 Oct 2011 13:28:00 +0000

Southeast Asia’s exciting maritime past comes alive this 15 October with the opening of Singapore’s first maritime museum. Known as the Maritime Experiential Museum & Acquarium (MEMA), the attraction at Resorts World Sentosa features more than 400 rare objects including the Jewel of Muscat (a life-sized reproduction of a 9th century Arab dhow), and treasures […]

The post Sail on the Maritime Experiential Museum & Aquarium! first appeared on Cooler Insights.

Celebrating Our Home @ Singapore HeritageFest 2011

Walter — Mon, 18 Jul 2011 11:22:00 +0000

With the theme “Home – What We Love About It”, Singapore HeritageFest 2011 kicked off yesterday, across multiple venues around the island, in colourful fashion. Targeting 2 million visitors, this annual cultural extravaganza happening from 15 to 31 July offers a buffet of cultural experiences. There is something for everybody – nostalgic exhibitions, heritage trails, […]

The post Celebrating Our Home @ Singapore HeritageFest 2011 first appeared on Cooler Insights.

Colourful World of Costumes and Cultures

Walter — Sat, 14 Aug 2010 00:41:00 +0000

Check out Singapore HeritageFest these two weeks! Feeling bored this weekend? Don’t! There are tonnes of activities to do as the inaugural Singapore 2010 Youth Olympic Games (YOG) opens today, with a smorgasbord of 26 sports, culture & education, and outdoor activities awaiting. Other than the Marina Bay area which is teeming with free concerts […]

The post Colourful World of Costumes and Cultures first appeared on Cooler Insights.

The Fragility and Fury of Pompeii

Walter — Tue, 22 Sep 2009 11:29:00 +0000

After waiting for the (non-volcanic) dust to settle from my assignments, readings and thesis writing, I took some time off today to visit the exhibition “A Day in Pompeii” that is now showing at the Melbourne Museum till the end of October. I have a personal interest to view this blockbuster exhibition as I have […]

The post The Fragility and Fury of Pompeii first appeared on Cooler Insights.

Employing Nostalgia in Marketing

Walter — Tue, 05 May 2009 15:41:00 +0000

Nostalgia is a powerful emotion that grips every one of us. Discover how you can bring back the beauty of a bygone age by employing nostalgia in marketing.

The post Employing Nostalgia in Marketing first appeared on Cooler Insights.