lifestyle marketing | Cooler Insights

Samsung Launches 1st Pop-Up Shop in Asia

Walter — Mon, 21 Jan 2013 12:06:00 +0000

K-pop group SKarf – celebrity ambassadors for Samsung (courtesy of Samsung) Riding on growing consumer interest to experience their mobile devices first hand, Asia’s number one brand Samsung has opened its first Samsung Mobile PIN in Singapore. A premium consumer experience space, the sprawling pop-up store will be at Ngee Ann Civic Plaza for a […]

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How Service Leaders Innovate

Walter — Fri, 28 Dec 2012 19:20:00 +0000

Sentosa’s WAVE ensures that guest centric values are instilled in all employees (courtesy of Sentosa) What distinguishes service stars from other establishments? Is there a magic formula? Well, the answer is less to do with rocket science than with investing in people. As a judge for the Singapore Experience Awards 2012, I was recently invited […]

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Voyaging On Asia’s Largest Cruise Ship

Walter — Thu, 31 May 2012 15:54:00 +0000

Courtesy of Royal Caribbean International Launching its maiden voyage from the new Marina Bay Cruise Centre Singapore, Royal Caribbean International’s Voyager of the Seas weighs 137,276 tons and can carry a staggering 3,840 guests at full capacity. At 1,020 feet long with 14 passenger decks, the colossal vessel is Asia’s largest luxury cruise ship, serviced […]

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How C. Wonder Pampers Its Customers

Walter — Tue, 22 May 2012 14:15:00 +0000

Source of image Leading investor and serial entrepreneur J. Christopher Burch has more than 30 years of experience in various technology and luxury brands, including Aliph (Jawbone), NextJump, and Tory Burch. At a talk given at the Asia Fashion Summit recently, he shared about his experience with C. Wonder – a fast growing apparel, accessories […]

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Don’t Toy Around With Takashimaya

Walter — Wed, 22 Dec 2010 22:40:00 +0000

Not exactly award winning logo design, but it does the trick! I’m not a shopaholic and neither is my wife. However, come December each year, we would venture forth to Takashimaya Shopping Centre (anchor tenant of Ngee Ann City) for our annual dose of gifting goodness. There is a certain magic in the way the […]

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What Do Women and Geezers Have in Common?

Walter — Wed, 17 Nov 2010 21:27:00 +0000

Give up? The answers, according to uber guru Tom Peters and Martha Barletta in their slim volume Trends are oodles of cash, purchasing power and huge influence. Written in Peters’ no-holds-barred, rant-heavy and straight talking narrative, Trends provides lots of facts, figures and anecdotes to show that women and Baby Boomers are probably the two […]

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Why Facebook Hasn’t Killed Face-to-Face

Walter — Sun, 29 Aug 2010 03:58:00 +0000

Social technologies and networks have driven demand for meet-ups like Social Media Breakfast One of the greatest misunderstandings about the rise of social media platforms is that it will replace the need for being physically present at places and events. After all, it is far cheaper contacting somebody via Twitter, Internet Messaging, Facebook or Skype […]

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Marketing to One’s Ego

Walter — Wed, 21 Oct 2009 02:05:00 +0000

Like peacocks, we all have our pride (beautifully shot by ClaraDon) There is nothing worse in the marketing rulebook than to humiliate one’s potential customers. Or to make them look or feel inadequate, insecure, or just plain stupid. Often, these outcomes are unintentional and accidental, but they result in an eroding of a company’s goodwill […]

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Indulging Your Customers

Walter — Sun, 18 Oct 2009 01:51:00 +0000

Courtesy of Garron Nicholls What is indulgence? It is the ability to act according to one’s whim and fancy, whenever and wherever one feels like it. It is the availability of multiple choices which offer varied sensorial experiences, steeped in delicious decadence. It is about being able to savour the moment, untouched by the ravages […]

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6 Ways to Make it Worth Their Time

Walter — Fri, 25 Sep 2009 01:23:00 +0000

Customers should feel as relaxed as spending a day at the beach While browsing various blogs, websites and news feeds today, I was suddenly hit by a thought. What if we make it more enjoyable for our customers to transact and purchase from us? In other words, improve the quality of their time spent with […]

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