https://coolerinsights.com Content Marketing and Social Media Agency in Singapore Mon, 22 Dec 2025 09:48:44 +0000 en-GB hourly 1 https://coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://coolerinsights.com 32 32 https://coolerinsights.com/2018/05/bad-online-publicity-good-pr/ https://coolerinsights.com/2018/05/bad-online-publicity-good-pr/#comments Thu, 17 May 2018 05:31:48 +0000 http://coolerinsights.com/?p=11195 Can bad news with negative virality be good for your brand? Only under certain circumstances. Learn what these are here.

The post Can Bad Online Publicity Be Good PR For Your Brand? first appeared on Cooler Insights.]]> https://coolerinsights.com/2018/05/bad-online-publicity-good-pr/feed/ 1 https://coolerinsights.com/2016/09/8-things-you-didnt-know-about-the-media/ https://coolerinsights.com/2016/09/8-things-you-didnt-know-about-the-media/#comments Thu, 22 Sep 2016 01:49:28 +0000 http://coolerinsights.com/?p=6391 One of the greatest influencers of human behaviour, the media is a part of our everyday lives. However, do you know that much of what you read, hear or view may not be the entire story?

The post 8 Things You Didn’t Know About The Media first appeared on Cooler Insights.]]> https://coolerinsights.com/2016/09/8-things-you-didnt-know-about-the-media/feed/ 1 https://coolerinsights.com/2015/01/how-massive-media-influences-global-incidents/ Sun, 18 Jan 2015 12:51:32 +0000 http://coolerinsights.com/?p=3317 How do rapid and massive peaks and crashes in media publicity influence us? Discover the 5 effects of media publicity and why extensive media coverage may be a double-edged sword.

The post How Massive Media Influences Global Incidents first appeared on Cooler Insights.]]> https://coolerinsights.com/2012/11/want-your-kid-to-be-a-whizzard/ Sat, 03 Nov 2012 05:29:00 +0000 http://coolerinsights.com/uncategorized/2012/11/want-your-kid-to-be-a-whizzard/ OK, the exams are over. We parents can all relax now, right? Wrong! If anything, long holidays can be more terrifying for parents. I mean, you can’t possibly let your kid be playing computer games all day long, right? Wouldn’t his or her brain turn to mush? Fortunately, there is a solution for us befuddled […]

The post Want Your Kid to be a Whizzard? first appeared on Cooler Insights.]]> https://coolerinsights.com/2012/09/newsjacking-a-dirty-little-secret-in-pr/ https://coolerinsights.com/2012/09/newsjacking-a-dirty-little-secret-in-pr/#comments Thu, 06 Sep 2012 23:20:00 +0000 http://coolerinsights.com/uncategorized/2012/09/newsjacking-a-dirty-little-secret-in-pr/ Have you heard of the term newsjacking? Learn to deploy one of the most commonly used strategies in content and social media marketing here.

The post Newsjacking – A Dirty Little Secret in PR first appeared on Cooler Insights.]]> https://coolerinsights.com/2012/09/newsjacking-a-dirty-little-secret-in-pr/feed/ 6 https://coolerinsights.com/2010/03/the-age-of-immorality-and-immortality/ https://coolerinsights.com/2010/03/the-age-of-immorality-and-immortality/#comments Sun, 14 Mar 2010 02:11:00 +0000 http://coolerinsights.com/uncategorized/2010/03/the-age-of-immorality-and-immortality/ Jack Neo and his wife Irene Kng (courtesy of Syokkahwin.com) By now, everybody would have read, listened, spoken about or viewed news about Jack Neo, his wife, and his dalliances with Wendy Chong. The local and international media has gone wild with the latest celebrity news in every channel, and tremendous buzz has been generated […]

The post The Age of (Im)Morality and Immortality first appeared on Cooler Insights.]]> https://coolerinsights.com/2010/03/the-age-of-immorality-and-immortality/feed/ 4