trends | Cooler Insights

Key Digital Marketing Trends for 2025

Walter — Thu, 02 Jan 2025 09:50:08 +0000

What can digital marketers do to survive and thrive in 2025, given the rise of AI, TikTok live streaming videos, and other challenges?

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How To Market To Gen Z Teens On Social Media

Walter — Tue, 19 Nov 2019 13:45:21 +0000

Generation Z teens are the most influential consumers in years to come. Learn what makes them tick and how you can market to them on social media.

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Global Findings in Social Media Customer Service

Walter — Tue, 03 Feb 2015 04:06:22 +0000

Wonder who the global kings and queens of customer service on social media are? What about response rates to customer queries on social media?

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The Rise of the New East: Book Review

Walter — Sun, 03 Aug 2014 04:38:00 +0000

Ben Simpfendorfer of Silk Road Associates Are China and India still the “factory” and “outsourced service provider” of the world? How big is the market for Muslim-friendly products and services? What are the promises and perils of trading in the East? In a sweeping expose on the dynamic forces shaping the “New East”, Ben Simpfendorfer’s […]

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Living in the Age of Context

Walter — Wed, 02 Jul 2014 06:12:00 +0000

Surrounding and impacting virtually every dimension of our lives, contextual technologies are reshaping our world. Learn why here.

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The End of Big: Book Review

Walter — Sun, 18 May 2014 05:25:00 +0000

By now, everybody agrees that the Internet is the biggest and most disruptive force in the 21st century. It switches our world order and democratises power like nothing before. Every aspect of our lives – the information we consume, the governments we vote for, the way we work, the way we learn, and the way […]

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Groove to Musicity at Tiong Bahru

Walter — Sun, 16 Mar 2014 12:21:00 +0000

Courtesy of Marc Nair Do you relish gawking at beautiful old places? Perpetually plugged in to music on your digital device? Love to immerse yourself in a rich sensorial experience? Well, if you’re an experience hedonist (like yours truly) who loves to zone out to the alchemy of architecture, music, and food, you may wish […]

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The Ebb and Flow of the Social Web

Walter — Wed, 12 Mar 2014 06:04:00 +0000

Source of image Catalysed by the ubiquitous social web, our lives are becoming inseparable from that of our networks. We are addicted to the constant online “strokes” delivered by our friends, and crave their likes, shares, comments and retweets. Like it or loathe it, much of what happens in real life (IRL) is intimately intertwined […]

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Ctrl Alt Delete: Book Review

Walter — Thu, 19 Sep 2013 14:06:00 +0000

Are you ready to reboot your business - or yourself - to survive and thrive in a digitally disruptive world? Pick up some tips from Mitch Joel here.

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Are Our Kids Facing Facebook Fatigue?

Walter — Thu, 29 Aug 2013 13:49:00 +0000

Teens are leaving Facebook in droves. Well, at least according to this recent report on US teenagers.

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