viral marketing | Cooler Insights

Engagement vs Conversion: Which Matters More?

Walter — Thu, 10 Aug 2023 05:08:59 +0000

Should engagements—reactions, comments and shares—be your social media marketing goal? What about conversions like leads, attendees and sales?

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Why Crazy Rich Asians is a Viral Marketing Sensation for Singapore

Walter — Sun, 02 Sep 2018 03:47:28 +0000

Everybody's talking about Crazy Rich Asians, the record-breaking movie based on Kevin Kwan. Learn why it became a viral marketing sensation here.

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Viral Marketing 101: Social Currency

Walter — Mon, 31 Oct 2016 23:10:47 +0000

What is the secret behind viral social media marketing campaigns? Uncover what Social Currency is, and learn to apply it to your marketing efforts today.

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Winning the Social Media Content Wars

Walter — Tue, 30 Aug 2016 14:00:00 +0000

Social media is awash with content, from images, videos, infographics to text. How can you win the social media battle for attention?

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Content Marketing Strategies of Viruses (and other Microbes)

Walter — Sun, 15 Nov 2015 02:43:00 +0000

Microscopic yet mighty, viruses like Covid-19, bacteria, and plasmodiums inflict huge damage. What content marketing lessons can we learn these invisible foes?

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6 STEPPS for Viral Marketing on Social Media

Walter — Tue, 15 Oct 2013 06:01:00 +0000

Do you know why some content and ideas "go viral" while others sputter along? Check out these 6 steps to viral marketing success from Jonah Berger.

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To Twerk Or Not To Twerk: Thoughts on Virality

Walter — Wed, 09 Oct 2013 05:38:00 +0000

From the PPAP song to Miley Cyrus' twerk, viral videos rule our social age. However, should brands try to be all things "viral"?

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Guerrilla Marketing “Bearly” Making It?

Walter — Sun, 17 Oct 2010 13:34:00 +0000

Courtesy of STOMP Are we Singaporeans too straight-laced to stomach marketing gags? Do we like our advertisements to be plain, direct, and in-your-face? More importantly, are guerrilla marketing campaigns doomed to a hairy end? By now, everybody would have heard, seen and spoken about the sighting of a “bear” rummaging through rubbish bins at Ulu […]

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Old Spice Man – Old Cologne in New Bottles?

Walter — Mon, 19 Jul 2010 22:56:00 +0000

Source: Frat House Sports By now, almost everybody plugged into social media (including my friends Ivan Chew, Kevin Lim, Siva and Lucian) would have heard of how Old Spice, a heritage toiletry brand (used by one’s granddad) managed to reinvent itself through the Old Spice Man Youtube channel. The idea was developed by marketing agency […]

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Viral and Buzz Marketing the Burger King Way

Walter — Tue, 09 Jun 2009 12:28:00 +0000

Courtesy of viralblog.com Humour works in advertising. It grabs your attention, makes you laugh, and gives you a nice endorphin rush. It also makes you more positively inclined towards a particular brand, especially if its cleverly done without trying too hard. In fact, some commercials can be even more entertaining than comedy shows on television! […]

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