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Online Copywriting Secrets: 18 Lessons from David Ogilvy

Walter — Tue, 15 Jun 2021 00:54:24 +0000

Sharpen your online copywriting prowess with these evergreen lessons from David Ogilvy.

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How to Craft Online Marketing Copy That Sells

Walter — Tue, 25 Apr 2017 13:34:08 +0000

How can you craft highly converting sales copy for your website, emails, or landing pages? Ray Edwards' 15 point formula comes in handy.

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Revisiting Advertising’s Golden Rule

Walter — Tue, 29 Nov 2016 14:19:53 +0000

Everybody's familiar with the saying "Sell the Sizzle, not the Steak." Does this age-old saying still hold true in the social and digital era?

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Five Delicious Steps to Digital Marketing Success

Walter — Thu, 01 Oct 2015 14:12:54 +0000

Why do some brands sizzle while others fizzle online? Learn the secret recipe to online marketing success and make your digital strategies yummy with Digital Bacon.

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Yahoo! Showcases Short Films with Fast Flicks

Walter — Sat, 22 Nov 2014 01:23:24 +0000

Yahoo! Singapore ventures into curated cinematic content with Yahoo Fast Flicks, partnering with local film heavyweights Eric Khoo, Mike Wiluan and Zhang Wenjie.

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How to Truly Market – Without Marketing

Walter — Wed, 14 May 2014 04:31:00 +0000

Source of image What is the simplest definition of marketing? According to the Business Dictionary, it is the management process by which goods and services move from concept to the customer, while involving the 4 Ps: product, price, place, and promotion. For services, this may be expanded to include other Ps like people, process, and […]

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Six Reasons Why Thai Commercials Are Awesome

Walter — Thu, 24 Apr 2014 13:16:00 +0000

Thai commercials have rocked the world of advertising with their tear jerking stories. Uncover the six reasons why Thai commercials are so awesome.

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StoryBranding: Book Review

Walter — Thu, 06 Feb 2014 05:07:00 +0000

Since time immemorial, humans have been drawn to and persuaded by stories. Discover how you can harness the power of brand storytelling here.

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What Kind of Marketer are You?

Walter — Sun, 10 Nov 2013 05:05:00 +0000

The Marketer Scientist is a new superhero (courtesy of Search Engine Land) In the world of marketing, there are two schools of thought. The first – and more common – group believes that marketing belongs to the rarefied world of advertising professionals, PR experts, and market research wizards. Every step is finely calibrated, like strokes […]

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Evergreen Themes in Marketing

Walter — Thu, 16 May 2013 15:00:00 +0000

Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting) Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu. Ad after ad, common themes and tropes surface time and time again.The slick […]

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