social web | Cooler Insights

The 3 Illusions of the Social Media Age

Walter — Thu, 23 Apr 2015 00:12:41 +0000

Social media isn't Las Vegas. Whatever happens on Facebook, doesn't just stay on Facebook. Find out more about the 3 illusions of the social age.

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Life in the Social Era

Walter — Sun, 25 Aug 2013 04:34:00 +0000

In the age of social media, life becomes a spectator sport. The only difference is that we’re both the athlete and the audience in this arena.

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The Evolution of Influence

Walter — Mon, 20 May 2013 05:52:00 +0000

Courtesy of Helping Psychology Influence. That’s a neat word. According to Dictionary.com, influence is “the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others”. In other words, its how effective you are in transforming others and eliciting change. In the […]

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Marketing in the Age of Social Ephemera

Walter — Wed, 08 May 2013 05:57:00 +0000

Courtesy of BostInno What’s the first thing you do when you wake up in the morning? a) Brush your teeth? ? b) Wash your face? c) Visit the john? d) Check your smartphone? If your answer is the fourth option (like 95% of us), you’d probably check the time of the day, see if anything […]

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Is Blogging Going To Die?

Walter — Fri, 05 Apr 2013 09:54:00 +0000

Do people read blogs or create blogs anymore? Aren't blogs irrelevant in the age of social networks like Facebook, LinkedIn, Twitter and Instagram?

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The Kings and Queens of the Social Age

Walter — Sun, 24 Feb 2013 23:50:00 +0000

If content is king, then who should be crowned queen? Find out in my blog post here.

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The Three Gs of the Social Web

Walter — Mon, 11 Feb 2013 16:09:00 +0000

These male chimpanzees practise social grooming (courtesy of Mad Science @ QHST) Noticed why your birthday photos are more well “liked” than a business update? Or that people whom you “liked” and “commented” on tend to return the favour? Why are some friends a lot more popular than others on social networks? For ease of […]

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The Dynamics of Social Ecosystems

Walter — Mon, 10 Dec 2012 13:00:00 +0000

In the age of the ubiquitous social web, business as usual is broken. Empowered by social technologies like Facebook, Twitter and YouTube, consumers are sharing their brand experiences – good, bad or ugly. They are no longer content to “grin their teeth and bear it”. In such an environment, companies can ill afford to bury […]

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Return on Influence: Book Review

Walter — Sun, 02 Dec 2012 11:05:00 +0000

“I have become a number… And if you are even slightly active on social media sites such as Twitter, Facebook, and LinkedIn, you have become a number too…” So begins Return on Influence – The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, a slim volume delving into the world of social scoring. Written by […]

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