marketing | Cooler Insights

Should Companies Embrace AI for Marketing?

Walter — Tue, 02 Jul 2024 07:22:52 +0000

Wish to consider Artificial Intelligence (AI) for your marketing purposes? From content creation, lead gen to data analysis, generative AI is here to stay.

The post Should Companies Embrace AI for Marketing? first appeared on Cooler Insights.

19 Evergreen Marketing Lessons from The Grateful Dead

Walter — Tue, 30 Nov 2021 22:59:29 +0000

The Grateful Dead captured the imagination of millions and rewrote the rules of marketing. Learn what these lessons are.

The post 19 Evergreen Marketing Lessons from The Grateful Dead first appeared on Cooler Insights.

The Energy Industry’s Impact on All Businesses

Walter — Fri, 21 Aug 2020 06:53:40 +0000

How does the energy industry affect businesses? What implications does it hold for marketers? Learn more in this guest article by Lexie Lu.

The post The Energy Industry’s Impact on All Businesses first appeared on Cooler Insights.

Marketing Case Study: 10 Brands That Gen Z Teenagers Love

Walter — Tue, 10 Dec 2019 13:19:58 +0000

Learn how these leading brands market themselves to Gen Z teenagers.

The post Marketing Case Study: 10 Brands That Gen Z Teenagers Love first appeared on Cooler Insights.

Why K-Pop Marketing Rocks: Lessons For Non Superstars

Walter — Wed, 30 Jan 2019 11:34:16 +0000

Learn how K-Pop dominates through savvy content and social media marketing, and how you can replicate its success for your business.

The post Why K-Pop Marketing Rocks: Lessons For Non Superstars first appeared on Cooler Insights.

How to Create Marketing Magic with Defining Moments

Walter — Wed, 03 Oct 2018 14:28:30 +0000

Why do some customer experiences leave a lasting impact while others are just forgettable? The answer lies in Defining Moments. Learn how to create yours here.

The post How to Create Marketing Magic with Defining Moments first appeared on Cooler Insights.

World Cup 2018: Social Media Ideas to Boost Your Marketing Campaign

Walter — Fri, 22 Jun 2018 02:29:17 +0000

The World Cup action is well and truly upon us. Learn 10 winning ways to score your social media marketing goals here.

The post World Cup 2018: Social Media Ideas to Boost Your Marketing Campaign first appeared on Cooler Insights.

How to Craft Online Marketing Copy That Sells

Walter — Tue, 25 Apr 2017 13:34:08 +0000

How can you craft highly converting sales copy for your website, emails, or landing pages? Ray Edwards' 15 point formula comes in handy.

The post How to Craft Online Marketing Copy That Sells first appeared on Cooler Insights.

Revisiting Advertising’s Golden Rule

Walter — Tue, 29 Nov 2016 14:19:53 +0000

Everybody's familiar with the saying "Sell the Sizzle, not the Steak." Does this age-old saying still hold true in the social and digital era?

The post Revisiting Advertising’s Golden Rule first appeared on Cooler Insights.

Why Your Marketing Should Be A Gift (And How To Make It So)

Walter — Fri, 20 May 2016 01:12:33 +0000

Giving value to your customers doesn't have to cost you an arm and a leg. Find out why and how you can give to get marketing.

The post Why Your Marketing Should Be A Gift (And How To Make It So) first appeared on Cooler Insights.