Team Cooler Insights
Founded by Walter Lim, Cooler Insights has a team of experienced content strategists, designers, social media advertising pros, account managers and analytics experts. Learn who we are here.
The Cooler Insights Story
Founded by “Geek Marketer” Walter Lim, Singapore’s oldest — and most prolific — business blogger, Cooler Insights began as a marketing and lifestyle blog in May 2005 and pivoted to become a content-first digital marketing agency in 2014. To date, we’ve helped 123 companies, and trained more than 7,150 professionals and students in over 402 workshops on digital marketing, content marketing, marketing psychology, social media marketing and brand storytelling.
Our clients include Brother, Pan Pacific Hotels, Otis, PARKROYAL and PARKROYAL COLLECTION Hotels, Singapore Press Holdings, Gleneagles Penang Hospital, Eagle Brand, Jurong Point, Hwacheon Asia, Mount Elizabeth Medical Centre, Coca-Cola, Citibank, Bosch, Kaplan, Ministry of Communications and Information (MCI), NTUC First Campus, People’s Association, ECOLAB, Shaws Preschool, and many others.
Why You Should Work With Us
As geek marketers and nerds, we’re always studying ways to help our clients do better. Here are 6 reasons to choose us:
Content First
Building a strong content foundation is half the battle won. This is the most important competitive advantage which you can give to your business.
Algorithmically Updated
As content nerds, we keep our pulse on the changing consumer behaviours and algorithms of the major social media channels.
Search Engine Friendly
We understand how Google, Bing and other search engines work, and incorporate Search Engine Optimization (SEO) best practices to your content.
Analytics Focused
You cannot manage what you do not measure. We dive into the numbers to help you achieve the best online outcomes.
Creative Communicators
While we focus on the numbers, we are also PR professionals, writers and designers, marrying the art of communications with the science of data.
Digital Geeks
The best way to understand digital is to live digital. Our content strategists are active online, and have carved their own social media niches.
As the world of commerce migrates towards an online-first posture (just look at how big the four ‘A’s are – Amazon, Alibaba, Alphabet and Apple), you’ll need a partner who can marry both the art and science of online influence to your advantage.
Build your business through the power of content marketing and brand storytelling
Our Team Members
Together with our founder Walter Lim, Cooler Insights has a team of 6 content strategists, designers, account managers, and analytics experts. Learn more about them here.
Walter Lim
Founder / Chief Content Strategist
Formerly Director of Corporate and Marketing Communications in various government agencies, Walter was a council member of the Media Literacy Council, course developer and trainer at Equinet Academy, Civil Service College, SMU Academy, and masterclass trainer at Marketing Magazine.
Walter has also been invited to speak at Google, Facebook, and Microsoft, and have trained over 7,130 professionals from CEOs and Directors to retirees and students.
A prolific B2B content creator, he writes for leading social media and technology websites like Social Media Today, Startup Nation, Tech In Asia, e27, Outbrain, Equinet Academy, Duct Tape Marketing, Spin Sucks, Tweak Your Biz, and Yahoo! News, and was featured by Meta, The Straits Times, TODAY, and Power 98.
Tina Tan
Partner / Account Director
Leona Ang
Senior Content Strategist
Aileen Lea Castillon
Senior Multimedia Designer
Aileen is a self-taught Multimedia Designer who graduated from Mindanao State University of Iligan Institute of Technology (MSU-IIT) with a college degree of BSBA – Entrepreneurial Marketing.
Aileen has been working as a Designer for almost 9 years which started during her college years as means of supporting her own education and personal expenses. As she started to gain more local clients, she then started to offer her services internationally and as of today, has gained at least 500 clients worldwide.
During May 2016, she started to make her own agency called ALWB Designs, leading a team of local Designers and Virtual Assistants.
Gladys Ng
Digital Marketing & Content Strategist
Gladys is a digital marketing and content strategist with over 18 years of experience across Tech Start-ups, FinTech, SaaS and Telecommunications.
At Magellan X, she drove 163 qualified leads in two months through targeted campaigns, while at SOL-X she built maritime safety thought leadership, growing LinkedIn followers by 1,400% in a year.
Her career highlights include driving 50% sales growth at GRID Communications through sales-focused content and generating 300+ qualified leads at global trade shows for RugGear SEA. A Certified Digital Marketing Strategist and Executive MBA candidate, Gladys combines creativity and data to deliver measurable impact.
Jirah Hocson
Graphic Designer & Video Editor
Jirah has over 10 years of experience in graphic design and video editing, with additional years of experience in church multimedia production as a Multimedia Head.
She began her creative journey participating in local photography and videography contests, while also covering events as a photographer and videographer. Jirah later led multimedia projects at her church and expanded into remote work with international clients, taking on roles as team lead and assistant.
Her work includes social media content, ads, reels, podcasts, eCommerce visuals, and various design assets. Jirah focuses on creating thoughtful and quality videos, photos, and designs, always aiming to support his team and clients in achieving their goals.
Kace Digital
Partner
Kace Digital Pte Ltd was founded in 2015 and is a performance marketing agency which focuses on delivering results through digital marketing campaigns and providing key services such as Search Engine Optimisation (SEO), paid ads management and conversion optimisation.
The team is focused on improving key campaign metrics such as cost per acquisition (CPA) and return on ad spend (ROAS). Kace Digital has worked with businesses in diverse industries and some of the notable clients which we have worked with include SD biosensors, NTU, Bio-Home, Prudential, Mitsubishi Heavy Industries, Denzy Gelato, Trinax etc.
Lemonade IT Solutions Pte Ltd
Partner
Lemonade is a full-service web design agency in Singapore that specialises in meaningful digital brand experiences that persuade, sell, and inspire. It specialises in web design and development, brand design and web marketing.
By employing a step-by-step approach to web design and development, Lemonade ensures that it’s not only humans that understand its client’s brands, but search engines too.
Lemonade has served more than 500 clients with many long term customers. They include Bayer, Pezzo Pizza, SNCF, Irish Chamber of Commerce and many more.
Marcus Wong / SEO Good Guys
Partner
Marcus Wong is a digital marketer who specializes in holistic SEO. He runs a SEO focused agency called Neetclick.
Marcus has been helping Singaporean small and medium businesses in SEO since 2011. His style of holistic SEO focuses on building a business’ brand and authority in order to achieve long term ROI. He believes SEO does not belong in a vacuum, and synergy with other channels of digital marketing is key to a website’s success.
Marcus has worked with a range of clients including: Singapore Sailing Federation, Boxgreen, Chère: Weddings & Events, Starlite Systems Technologies, Einstein Tuition, Web Imp Pte Ltd, The Orthodontic Clinic, Asta Academy, and many more.