Cooler Insights – Your Partner in Content Marketing

Are you taking advantage of the content marketing revolution?

What is Content Marketing?

Content is the life blood of search engines and social media. Without content, Facebook is boring while Google has nothing to search for!

According to the Content Marketing Institute:

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Content marketing involves creating, curating and sharing content to acquire new customers or delight existing ones throughout the customer life cycle (see graphic below from HubSpot). They include web and blog articles, photos, infographics, videos, newsletters, presentations, white papers, podcasts, and e-books. The most valuable content helps customers to solve problems, reduce pain or increase pleasure.

Customer Life Cycle Content Marketing