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Content is the life blood of search engines and social media. Without content, Facebook is boring while Google has nothing to search for!
According to the Content Marketing Institute:
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
Content marketing involves creating, curating and sharing content to acquire new customers or delight existing ones throughout the customer life cycle. They include web and blog articles, photos, infographics, videos, newsletters, presentations, white papers, podcasts, and e-books. The most valuable content helps customers to solve problems, reduce pain or increase pleasure.
Cooler Insights is a digital marketing agency which specialises in brand storytelling, content marketing, social media marketing and public relations. Our clients include MNCs, GLCs, non-profits, SMEs and start-ups. You can learn more about our agency here.
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Cooler Insights keeps you updated on the latest developments in content marketing, social media marketing, public relations, business and more. Dig into our extensive repository of over 1,300 articles on content and digital marketing or business topics covering the latest trends, thoughts and tips.
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Founded by social media stalwart Walter Lim, Cooler Insights is a business blog, consulting firm, digital marketing agency and training services provider. We work with a team of about eight content strategists, designers, SEO experts, and PPC specialists to provide holistic content and digital marketing services to our clients.
Learn more about Walter here.
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