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Content is the life blood of search engines and social media. Without content, Facebook is boring while Google has nothing to search for!
According to the Content Marketing Institute:
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
Content marketing involves creating, curating and sharing content to acquire new customers or delight existing ones throughout the customer life cycle (see graphic below from HubSpot). They include web and blog articles, photos, infographics, videos, newsletters, presentations, white papers, podcasts, and e-books. The most valuable content helps customers to solve problems, reduce pain or increase pleasure.
Cooler Insights is a boutique agency which specialises in brand storytelling, content marketing, social media marketing and public relations. Our clients include MNCs, GLCs, non-profits, SMEs and start-ups. You can learn more about our agency here. Connect with us on these platforms:by
Cooler Insights keeps you updated on the latest developments in content marketing, social media marketing, public relations and personal branding. Dig into our extensive repository of over 1,250 articles on content and digital marketing or business topics covering the latest trends, thoughts and tips.
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Can you dine on fine cuisine, reduce your carbon footprint and help others in need? Yes you can - with Pan Pacific Hotel Group! Learn more here.
20 Years of Experience: With over 20 years of experience in content marketing, public relations, branding and social influence, we are well placed to assist you in growing your brand and your business.
Exceptional Insight: We blend hands-on experience in content marketing with knowledge from books, blogs and entrepreneurs whom we work with.
Imaginative Storytelling: We weave creativity into your corporate and brand stories, while ensuring that they are SEO-friendly and customer-focused.
Content Is Our Forte: We don’t just talk about content marketing, we eat, live and breathe content marketing virtually every waking moment.
As a boutique content marketing agency, we can help you to weave your corporate and brand story in a targeted, customer-focused manner. Our range of content marketing, brand development, and PR services cover the following areas:
“Give me a fish, and I’ll eat for a day. Teach me to fish, and I’ll eat for a life time.”
Firm believers in the value of continuous education, we can assist you in widening and deepening your knowledge and competence in content marketing through the following platforms: