Tired of the usual roadshows with pretentious promoters and inane entertainment? Here’s something novel for a change.
In an ingenious use of their product employing one of PR’s oldest trick, biscuit manufacturer Jacob’s recently hit the headlines with their attempt to build Singapore’s biggest biscuit sculpture. Their fabulous feat of food art sits on a platform measuring about 6 by 1.2 metres, with more than 24,000 biscuits from 13 varieties employed. Called Jacob’s Biscuit World, this event showed that biscuits can do a lot more than just stuff your stomach.
I caught some of the action yesterday at Bishan Junction 8 while meeting the Friends of Yesterday (pun unintended).
A nicely themed standee complete with all the right brand colours and imagery. Notice the prominent messaging of the Largest Biscuit Sculpture in Singapore.
Finally, the flour-filled fantasy itself. Some of Jacob’s masterpieces include the Esplanade in Singapore, Eiffel Tower, Great Pyramid of Giza, Great Wall of China, Taj Mahal, and Malaysia’s Petronas Twin Towers (which are the tallest standing at a grand two metres of height).
Panels along the scrumptious sculptures do two roles. They provide a bit of education about the various architectural wonders depicted while describing the various delicious delights that the company makes.