Biggest Biscuit Bash

August 19th, 2007   •   14 comments   

Tired of the usual roadshows with pretentious promoters and inane entertainment? Here’s something novel for a change.

In an ingenious use of their product employing one of PR’s oldest trick, biscuit manufacturer Jacob’s recently hit the headlines with their attempt to build Singapore’s biggest biscuit sculpture. Their fabulous feat of food art sits on a platform measuring about 6 by 1.2 metres, with more than 24,000 biscuits from 13 varieties employed. Called Jacob’s Biscuit World, this event showed that biscuits can do a lot more than just stuff your stomach.

I caught some of the action yesterday at Bishan Junction 8 while meeting the Friends of Yesterday (pun unintended).
A nicely themed standee complete with all the right brand colours and imagery. Notice the prominent messaging of the Largest Biscuit Sculpture in Singapore.

A stage complete with similarly branded backdrop was built for the occasion. Notice how the kids and their parents are enjoying this.

Some of the interactive games onsite include this giant jigsaw puzzle.

Finally, the flour-filled fantasy itself. Some of Jacob’s masterpieces include the Esplanade in Singapore, Eiffel Tower, Great Pyramid of Giza, Great Wall of China, Taj Mahal, and Malaysia’s Petronas Twin Towers (which are the tallest standing at a grand two metres of height).

Panels along the scrumptious sculptures do two roles. They provide a bit of education about the various architectural wonders depicted while describing the various delicious delights that the company makes.

Here’s a closer shot of the tasty Taj Mahal momentary monument…

…and one of the Eiffel Tower all the way from the biscuit factory.

Obviously, Jacob’s didn’t build the sculpture just purely for entertainment. Here you can see stacks and stacks of biscuits being sold at special prices.

Obviously, they must be doing something right, judging from the crowds rushing to buy their biscuits for tea.

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  1. posted on Aug 19, 2007 at 2:55 AM

    Usually, i dislike publicity “Stunts” but this seems to be working effectively. The Eiffel Tower looks cool! Makes me feel like wanting to buy a box and build something with the biscuits too.

  2. posted on Aug 19, 2007 at 4:57 AM

    Wow, I wonder how many biscuits went to making these landmark sculptures…how did the biscuits “stick” to each other?

  3. posted on Aug 19, 2007 at 4:02 PM

    woah…nice move man…I can’t imagine a company like Jacob’s could pull something like this…goes to show we can never underestimate any company…I love the sculptures man…fwah…

  4. posted on Aug 19, 2007 at 10:00 AM


    Initially I was also a little sceptical about yet another record-breaking feat. You know how many of these things happen here in Singapore lately. However, they did seem to have got their act together beyond just the record breaking element. I thought the sculptures were a fun way to make biscuits more palatable.

  5. posted on Aug 19, 2007 at 10:01 AM


    I hear that tens of thousands of them went into the making of these sculptures. Perhaps they used cream to stick them together? One thing though…. I doubt that they would be edible after so many days of exposure… surely “lao hong” already!

  6. posted on Aug 19, 2007 at 10:13 AM

    Such an interesting event. 🙂

  7. ET
    posted on Aug 19, 2007 at 11:12 AM

    Interesting… set-up of event = biscuits.

    Tear-down of event = eat all the biscuits?


  8. posted on Aug 19, 2007 at 1:28 PM


    Yep. And I caught it while doing something quite unrelated.. hhehe

  9. posted on Aug 19, 2007 at 1:46 PM


    Sounds like a good idea if one dares to eat the biscuits then…. hehe… I wonder how they keep out the ants though?

  10. posted on Aug 19, 2007 at 4:07 PM

    aiyoooo…. I had wanted to go see the displays. Thanks for the pics, the sculptures look cool! Look at Taj Mahal! Ooooo….

  11. posted on Aug 19, 2007 at 10:42 PM


    Pleasant surprise isn’t it? Considering that Jacob’s has been one of the old bellwether biscuit brands in the last few decades or so.

  12. posted on Aug 19, 2007 at 10:43 PM


    You should go and bring your family too, just for the fun of it. Bishan Junction 8 as usual is doing a roaring business on a weekend. I find that sometimes heartland malls have it better than those in the city.

  13. Anonymous
    posted on Aug 20, 2007 at 5:03 AM

    where’s the giant hot tea waterfall? ^^

  14. keeyit
    posted on Aug 21, 2007 at 7:13 AM

    Wah.. amazing !!!

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