Tag: competitive strategy
Was Borders a victim of Disruptive Innovation? (courtesy of Wikimedia Commons)
Tower Records. Borders. Kodak. Maybe even Research In Motion (RIM)?
The list of casualties to disruptive innovations grow longer each day. By clinging to the status quo and failing to recognise the threats of disruptive consumer behaviours, technologies, or business models, these companies have sounded their own death knell.
Small businesses need to learn to be like David when fighting against Goliath (source of image)
What can Small and Medium Enterprises (SMEs) and independent free lancers do to build their reputations, enhance their businesses, and strengthen their reach? With limited resources and finances, how can these entities carve a space for themselves in an increasingly crowded market with competitors possessing deeper pockets, greater resources and fuller teams?
To stand a chance of winning the hearts and minds of consumers, small businesses need to take advantage of their nimbleness, flexibility and agility to outwit and outmaneuver the bigger boys. Competing along the same dimensions will only result in a sorry ending.
Even Apple’s advertisements are radically different (source of image)
It is interesting to note how contrarians thrive better than rule book followers.
Continuing on my theme of “Zag” as a business strategy, consider Apple. The darling of the digital world, Apple overtook huge oil conglomerate Exxon Mobil to be the world’s most valuable company last year.
Have you noticed how businesses, like humans, tend to adopt a herd mentality? Some examples:
– Opening and closing hours of retail shops (normally 10 am to 10 pm, with extended hours only during festive breaks)