Tag: consumer trends
The Internet of Things is a Mega Trend for the next Decade (courtesy of Take Me To Your Leader)
If we can gaze into the crystal ball, what would the future behold? How would the next 10 years be like in terms of business, society and culture?
Thanks to an invitation from the Pacific Asia Travel Association (PATA), I discovered these answers in a talk given by Manoj Menon, Managing Director APAC of Frost & Sullivan at the recent PATA Hub City Forum 2012.
In an attempt to understand what’s hot in today’s music scene (and chill out after a tough day’s work), I’ve been viewing music videos on Youtube, checked out Billboard’s Hot 100, and listened to the most popular hits on MySpace. What I discovered was pretty fascinating – and perhaps a little shocking – for a mountain tortoise cum geek like me.
Several trends seem to be prevalent in contemporary pop music culture (at least in the US):
With the tagline “How to Create a Living, Breathing Corporation”, McCracken proposed that a new professional – the Chief Culture Officer or CCO – is needed to keep corporations on the pulse of consumer cultures. While certain organisations has the fortune of having a CEO who is also a CCO, relying purely on the gut feel of executive tastemakers alone may be dangerous and un-strategic for organisations keen to differentiate themselves.