Tag: digital media

Brand Media Strategy – Book Review

November 19th, 2014   •   no comments   

Brand Media Strategy Book

How do we combine the discipline of media planning with cutting edge developments in the digital age?

Well, Antony Young of the Water Cooler Group seem to have the answer. In the second edition of his book Brand Media Strategy, Antony delves deep into the discipline of integrated communications planning, showing us how we can develop a strategic and holistic plan to drive brand marketing across all media touch points – traditional, experiential, digital and word of mouth.
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Six Qualities of Successful Bloggers

July 27th, 2014   •   no comments   

Have you voted for your favourite blogger yet? (from Singapore Blog Awards 2014)

Yes, it is time yet again for the Singapore Blog Awards. Organised by Omy.sg, this annual competition cum celebration of what’s new, hot and happening in the blogging scene is in its 7th year running, with over $30,000 worth of prizes to be won.

This year’s awards has a total of nine Editors’/Judges’ Choice categories and three new Followers categories. Other than the old favourites like Best Family blog, Best Food blog, and Best Photography blog, a Best New Blog award category has been created to acknowledge newbie bloggers who started their blogs in the past year.
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Debates, Discussions and Dilemmas at DMFest 2008

November 2nd, 2008   •   no comments   

Panel discussion on Web 2.0 and Building Online Communities moderated by Mark Laudi

At the invitation of Text 100 and the Singapore IT Federation, I had the privilege of attending the recent Singapore Digital Media Festival 2008 Television 2.0: Internet Services & New Media Mashup.

Together with me were other bloggers and podcasters like Shunjie, Pat Law, Claudia, Bernard, Darryl, Daniel, Coleman, Clapping Trees, Preetam, Howie (from The Digital Movement), Andrew Peters, Shalabh, the Tech65 crew, and a few others.
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Can You Make Money from Online Content?

October 17th, 2008   •   8 comments   

Would you pay for a half hour comedy on Youtube? Or a nice fancy photograph gleaned from Flickr? How about donating perhaps a couple of bucks to Wikipedia for using information there?

If you are like most people, the answer would be “no”.

In fact, I just heard that Google is still trying to profit from its multi-billion dollar acquisition of Youtube, which is bleeding precious cash flow at the rate of about a million a month.
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