Tag: guy kawasaki

The Art of Social Media [Book Review]

April 9th, 2015   •   no comments   

The Art of Social Media

Courtesy of Artillery

Do you want to rock your social media marketing game? Keen to learn from the legendary Guy Kawasaki?

If so, check out The Art of Social Media co-authored by Guy Kawasaki and Peg Fitzpatrick.
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Enchantment: A Book Review

February 5th, 2013   •   no comments   

Keen to change the world? Want to transform your “caterpillars” into “butterflies”?

Well, former Apple chief evangelist Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds and Actions may show you a trick or two.

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Nine Winning Ways to Market

July 11th, 2007   •   4 comments   

David versus Goliath by Caravaggio (collection of Museo del Prado)

Came upon this brilliant post on Guy Kawasaki’s blog about nine storylines that you can adopt for marketing purposes. This fabulous formula was created by Word of Mouth maven Lois Kelly, author of the book Beyond Buzz: The Next Generation of Word-of-Mouth Marketing.

See if you can start applying one of these in your marketing today:

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When PR Stops Working

May 29th, 2007   •   14 comments   

Got this interesting post by Guy Kawasaki which explains why PR doesn’t work in certain situations. According to the PRSite.com’s Margie Zable Fisher, the top 10 reasons are:

1) The client doesn’t understand the publicity process.

2) The scope of work is not detailed and agreed upon by both parties.
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