Tag: guy kawasaki
Keen to change the world? Want to transform your “caterpillars” into “butterflies”?
Well, former Apple chief evangelist Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds and Actions may show you a trick or two.
Came upon this brilliant post on Guy Kawasaki’s blog about nine storylines that you can adopt for marketing purposes. This fabulous formula was created by Word of Mouth maven Lois Kelly, author of the book Beyond Buzz: The Next Generation of Word-of-Mouth Marketing.
See if you can start applying one of these in your marketing today:
1) The client doesn’t understand the publicity process.
2) The scope of work is not detailed and agreed upon by both parties.