Tag: ideation

Gamestorming: A Tool for Innovation (Book Review)

November 28th, 2012   •   no comments   

Stumped by an insurmountable problem at work? Keen to generate ideas that are “out of the screen”? Wish to find a way to make “gaming” come to life?

With Gamestorming by Dave Gray, Sunni Brown and James Macanufo, you now can.
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Four Ways to Boost Innovation

July 17th, 2012   •   no comments   


Courtesy of Innovation Group

We’ve all been stuck in the desert of “been-there-done-that” before. Year after year, our company churns out predictable products and ho-hum services that hardly raises a yawn.

The result? Stagnating or declining sales even as our competitors waltz past us with exciting new products that captures the imagination and wows the media.
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This Is How You Achieve Breakthrough Creativity

December 21st, 2011   •   no comments   

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Can creativity ever be managed? Shouldn’t it be a spontaneous process that happens when you suddenly encounter a flash of brilliance?

How can you be creative if you are working in a role that undervalues creativity, like a lawyer, accountant or a vehicle mechanic?
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The Importance of Imagineering

May 28th, 2010   •   no comments   

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Widely popularised by Disney, the concept of “imagineering” comes from its two words of origin:

Imagination, which is the act of dreaming and visualising a desired end-state;

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