Courtesy of Vincent Huberta
With an estimated net worth of US$4.6 billion, Branson is financially successful beyond anybody’s wildest dreams.
How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”?
As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to increase the visibility of the association and establish it as an industry leader. Thanks to an invitation from MCI Singapore, I learned a few new tricks relevant to my association while refreshing my knowledge of the discipline.
Here are 10 tips to improve your chances of making it into the news:
1) Understand the needs and target audiences of different media. Establish rapport with journalists and editors and speak to them to understand what they are gunning for. Which categories of stories do they normally cover? What are their editorial styles?