Just had a quick glance at the Technorati Attention Index from Technorati’s blog. This is a list of the 50 top sites with the highest number of blogs linking to them in the past 30 days.
Other than YouTube, which has continued to surge ahead largely due to the immense interest in its ever growing pool of user-generated videos, it is interesting to note that mainstream media related websites are still the most influential in the list. While American websites have dominated the list, several British content providers like the Guardian, Telegraph and BBC News have received attention. Many of the media firms are also concentrated on a few cities (or megacities) in the United States like New York, Los Angeles, San Francisco, Boston, Washington DC, and Houston.
This shows several things about social media influence:
1) The lure of sight, sound and motion (sisomo according to Kevin Roberts) is still influential, whether online or offline.
2) Mainstream media players still wield incredible influence on social media debates and discussions.iv>
3) Majority of the news which get disseminated online are highly concentrated on mainly American and some British cities.