Deceptive Advertising that’s Totally Rubbish

March 13, 2011 no comments


If you’re staying in a government built flat and receive the above letter, what would your first reaction be?

A) Oh no, I’ve obviously screwed up and have to pay a fine.
B) There is something wrong with my rubbish chute and the Town Council needs to replace them, at a subsidised price of only S$150.

C) I obviously need to contact the authoritative person in charge named Tony to handle my garbage disposal issue.

On closer inspection however, I noticed that there isn’t any official letterhead from either my town council, nor the Housing Development Board (HDB). There isn’t any company logos or symbols on this letter, which was slipped under my door.

If there’s one thing I truly detest, it is deceitful advertising that sets itself out to cheat, to mislead, and to deceive. This isn’t the first time we’ve received “official” looking “notices” imploring us to change our grill, upgrade our locks, transform our toilets, and now beautify our bins.

I just hope that such shameful shenanigans will come to a stop soon.

UPDATE: HDB posts a notice by the lift warning residents that the “notice” is a hoax. Good work and fast response guys!

By Walter
Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling.

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