Tag: AI marketing

The AI-Augmented Marketer: Redefining Marketing Roles When Automation Handles Execution

January 22, 2026 • Content Marketing • disabled comments

AI Image by Google Gemini

Have you incorporated Artificial Intelligence (AI) into your work as a marketer?

AI has redefined how marketing professionals approach everything from content creation, performance analysis, to lead generation and customer service. Since it is so different from every technology that came before it, its impact will be unprecedented.

Can AI Help Improve Brands’ Micro-Moment Marketing?

April 25, 2025 • Content Marketing • disabled comments

Every time someone grabs their phone to search, scroll, or shop, a micro-moment happens. It’s that split second when intent meets action—and if your brand isn’t there, you’re out of the picture.

To win in these moments, you need to have the right message to be present on the right channels at the right time.