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What are the best content marketing examples in the Business to Consumer (B2C) and Business to Business (B2B) industries?
How do they differentiate themselves from the competition?
Tag: best practices
Who Should We Compare Ourselves With?
Don’t just benchmark Google for its technology – it also has one of the best corporate cultures in the world. (source)
Yesterday morning, I had an interesting conversation with my wife (an organisational excellence whiz) on the question of benchmarking and best practices.
First, we spoke about how global liveability indicators like this (from Mercer), this (from the Economist), this (from Monocle), and this latest one (conceived in Singapore), are used as top-line outcome measures in the Balanced Score Card – a universally accepted system for strategic management. Such measures provide objective assessments of a city’s efforts to position itself as a beacon of success.
In Media Relations, Timing is Everything
The horrific Sichuan Earthquake left many dead or injured (courtesy of szbluewater)
The recent spate of cataclysmic events happening around our region is simply awful. To date, more than 50,000 people in the Sichuan area are either dead, missing or buried, and Cyclone Nargis in Myanmar has left more than two million homeless and tens of thousands dead. As we flip the papers, page after page describes the sad story of human tragedy caused by these natural/ manmade (some say that the cyclone is due to global warming) catastrophes.
From what I understand, both incidents are still unfolding. In other words, they will continue to dominate media spaces for quite some time.
How Clients Should Manage PR Agencies
Source of image
Here’s a counter post following my first one on how PR agencies should manage their clients. Hats off to Priscilla Tan who used to work in an agency but will now be joining a global MNC (drool).
Getting the most out of your PR agency doesn’t mean squeezing the life out of them. Conversely, it also doesn’t mean that you just let loose completely and pray everyday that page one news would come on its own. Sorry buddy it doesn’t work that way.
So what can you as a client do to optimise the Client-PR relationship?