It was the best of times, it is the worst of times in this tale of two culinary crises. The first has the potential to be truly cataclysmic, while the second could balloon into a major corporate catastrophe.
How both incidents have rippled through the social media world makes for an interesting study.
This article first appeared in Marketing magazine in February 2008. I thought it would be useful to share it with you here.
And yes, I am back to blogging again after a super long hiatus!
By now, every publicist worth his or her salt would have heard of the wonders of new media. Anything imbued with the word 2.0, social media, conversational marketing, blogosphere or peer-to-peer is laden with the Midas touch.
Courtesy of mercer machine
In the age of social media, one particular trend seem to stand out more so than others. And that is our penchant for perversity.
Just look at the leading blog posts and stories in technorati, digg, ping.sg and other blog aggregators. What hits you first and foremost? Most of the leading ones are either about controversy, coitus or corruption. If you have a feel good story, chances are that your efforts will be relegated to the backwaters of the blogosphere.
Let’s toast to more blogging successes!
Dear readers,
Thank you so much for your support, links and visits. I just found out that this blog is ranked 9th according to the Buzz Bin’s list of Top 15 Independent PR Blogs. While I do sneak in some personal bits here and there, my chief intention is to share my thoughts and those of others on PR, marketing, branding and social media issues here since I first started about a year and a half ago.
Oh yes, since we are on the subject of accolades, I do invite all of you to visit my other pet project yesterday.sg. That apparently is ranked the 5th museum blog in the world (out of 100 museums blogs) according to this list from Museums and the Web 2007.
Looks like its time to pop the champagne and celebrate! Definitely couldn’t do it without all of you!