Tag: community

When Content Marketing Becomes Spam

February 6, 2015 Content Marketing, Social Influence no comments


Noooo! My content isn’t spam! (Courtesy of Good Karma Host)

Are you a content marketing spammer?

There is a fine thin line between producing useful content and generating useless spam. While some of us do appreciate information that helps us to solve our problems, or increase our pleasure, others may find a continuous stream of irrelevant content interruptive and irritating.


Influencer Marketing 101

October 20, 2013 Content Marketing, Social Influence 3 comments


Zillions of pre-teens are under his influence (courtesy of The Global Daily)

Are you under the influence?

If you’re like the billions on Facebook, Twitter, YouTube, or other social networks, you most definitely are. While we can also be influenced by mainstream channels like newspapers, television, radio and magazines, chances are that it is the people we know – our family and friends – who exert the most influence on our behaviours and actions.


10 Ways to Build Thriving Communities

August 4, 2013 Social Influence 1 comment

If content is the bread that sustains the social web, communities would be the hams, cheeses and salads which nourish it.

Without communities, the most intriguing and fascinating content would lie fallow. In fact, one of the must dos in social media marketing is to build your social networks, recruit your fans, inculcate brand love, and get them to spread the word.


How You Can Crown Your Content as King

August 12, 2012 Content Marketing no comments

How to Crown Your Content As King

Courtesy of CIO from IDG

You’ve probably heard a million times that content is king. In an age of ubiquitous social networks, everybody is consuming billions of bits and bytes of information across multiple streams – Facebook pages, blog posts, Tweets, videos, podcasts, photos and so on – whenever and wherever they are.

There is a problem, however. With such an overwhelming amount of company and user generated content in the social webs, consumers are screening what they are seeing, hearing and viewing. Increasingly, many are even putting aside their mobiles, tablets and laptops to declare “unplugged” days (such as yours truly).