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Content marketing is all the rage now.
Fueled by our insatiable need to consume content anywhere, anytime on any digital device, it is the new mantra of Search Engine Optimized (SEO) and social-media enabled marketers around the world.
Leading global brands like Apple, Coca-Cola, Oreo, Nike, Burberry’s and Zappos are using it to build brand affinity, deepen consumer interest, and drive sales.
Pink prisons aren’t just fashionable – they work! (source: The Cairns Post)
Have you wondered why seeing red makes you mad? Or why Apple products are so popular with creative types?
Thanks to a fascinating podcast on Social Triggers Insider, I discovered the answers from social psychologist Adam Alter, author of Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave.
Courtesy of Hollywood Sapien
We’re both actors and audiences in the age of ubiquitous mobile social networks. Powered by tablets and smartphones, we either play the role of thespians or theatre-goers.
Don’t believe me? Well, consider the following:
What is the true essence of marketing?
I believe that it can be distilled into three basic questions: