In today’s global marketplace, understanding the intricate tapestry of culture in international marketing is not just an advantage; it’s imperative. Culture, with its diverse traditions, behaviors, and values, plays a pivotal role in shaping consumer behavior.
To successfully navigate the international market, businesses must adeptly adapt to these cultural nuances, a task that is as challenging as it is crucial.
(Updated 29 July 2017) Amazon Prime Now has just launched in Singapore, and is taking the local grocery delivery market by storm.
Demand has been so overwhelming that delivery was unavailable for quite some time. Industry pundits are now watching how the battle between Prime Now, Lazada’s LiveUp, HonestBee, and other players will turn up.
Image courtesy of Science-All
How does culture influence content marketing? How can you navigate the cultural seas of your prospects and customers?
Much has been written about content creation, SEO, online communities, big data, analytics and influencers in content marketing. Unfortunately, little attention has been paid to culture.
How do you work effectively in a cross-cultural team? What should you do to seal a deal with a foreign partner?
The answers to these and more are found in The Cultural Intelligence Difference by cultural intelligence thought leader David Livermore.
“If the end of the twentieth century can be characterised by futurism, the twenty-first can be defined by presentism.”
So begins Present Shock, an intellectual tour de force by renowned media theorist and social futurist Douglas Rushkoff.
Alvin Mark Yapp, Founder of The Intan; DPM Teo Chee Hean; Mr Koh Choon Hui (Chairman of Singapore Children’s Society) and Minister for Manpower Tan Chuan-Jin at Project Intan 2014 (courtesy of The Fat Farmer)
Alvin Mark Yapp is a man on a mission. Boss of outdoor advertising specialist Bus Ads, the Peranakan entrepreneur opens up his beautiful Peranakan-themed home every year to raise funds for the needy. And boy are his tireless efforts making waves!
Courtesy of Huffington Post
What do we call the kids these days who thrive on YouTube, Facebook, Instagram and Twitter?
How about Generation Like – a term coined by author, cyber-culture czar and media theorist Douglas Rushkoff.
Jiro Ono (courtesy of Magnolia Pictures)
85 year old Jiro Ono of Sukiyabashi Jiro is an exceptional sushi chef.
He is so good in his craft that his tiny 10-seater restaurant in a subway in Tokyo is accorded with three Michelin stars. And he is still working there, almost every single day of the year.
Are you ready to be a Great Leader?Designed by Freepik
Leadership is something that many aspire to have but few truly achieve.
It is a long and winding road that requires special qualities which sets these extraordinary human beings from mere mortals. Often, being a leader requires courage, sacrifice and that extra “oomph”.
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Catalysed by the ubiquitous social web, our lives are becoming inseparable from that of our networks. We are addicted to the constant online “strokes” delivered by our friends, and crave their likes, shares, comments and retweets.
Like it or loathe it, much of what happens in real life (IRL) is intimately intertwined to how we behave in the virtual world. And we’re lovin’ it.