Tag: CX
Why Customer Experience is the New Marketing
April 12th, 2018 •
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Customer experience is fast becoming the number one digital marketing strategy.
Also known as CX, customer experience was cited by Adobe-eConsultancy as the most exciting opportunity in 2015, overtaking even content marketing.
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Managing Customer Experiences in the Digital Age
February 23rd, 2016 •
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In the age of social media and mobile digital devices, the greatest opportunity for marketers lies in how they can delight customers both online and offline.
Also known as customer experience management, it seeks to provide a holistic brand experience across all customer channels, going beyond traditional measures of customer satisfaction.
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