Was Borders a victim of Disruptive Innovation? (courtesy of Wikimedia Commons)
Tower Records. Borders. Kodak. Maybe even Research In Motion (RIM)?
The list of casualties to disruptive innovations grow longer each day. By clinging to the status quo and failing to recognise the threats of disruptive consumer behaviours, technologies, or business models, these companies have sounded their own death knell.
“In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. The new rule: When everyone zigs, zag.”
That, in a nutshell, is what Zag: The #1 Strategy of High Performance Brands is all about.
Source of image
Have you noticed how businesses, like humans, tend to adopt a herd mentality? Some examples:
– Opening and closing hours of retail shops (normally 10 am to 10 pm, with extended hours only during festive breaks)
