Surprising Them May Be Better Than Satisfying Them (Courtesy of Anthony Cain)
In many B-schools, the mantra for marketing goes something like this:
Do surveys and profile studies to determine what your target customers prefer.
Surprising Them May Be Better Than Satisfying Them (Courtesy of Anthony Cain)
In many B-schools, the mantra for marketing goes something like this:
Do surveys and profile studies to determine what your target customers prefer.